HHC vs Markaz: Pakistan's Dropshipping Platforms Compared (2026)
Co-founder, Markaz ·
HHC Dropshipping is a Karachi-based platform that has been around since about 2020, with a large base of registered dropshippers. Markaz is Pakistan's fast-growing reseller marketplace. If you're choosing between them in 2026, this guide breaks down how each one works, where they differ, and which is the better fit for the way you want to sell.
What is HHC Dropshipping?
HHC Dropshipping is one of Pakistan's earlier dropshipping platforms, founded around 2020 and based in Karachi. It connects dropshippers with a network of suppliers — more than 100 — and has built up a large community of registered dropshippers over the years. Its core promise is operational: orders are processed the same day, and courier tracking IDs are generated quickly so you can follow each parcel and keep customers updated.
That model works well when the supplier network is reliable for your niche. More recently, though, some resellers report slower sign-up responsiveness and limited supplier availability, so it's worth checking that the products you want are actually in stock before you build a store around them.
HHC Dropshipping at a glance
- Karachi-based; founded around 2020.
- Connects dropshippers with 100+ suppliers.
- Same-day order processing with courier tracking IDs generated quickly.
- A large registered-dropshipper community.
- Some resellers report slower sign-up responses and limited supplier availability lately.
What is Markaz, and how does it work?
Markaz is a Pakistani reseller marketplace designed around how people here shop and sell. You browse the in-app catalogue, pick products, add your own margin, and share them with customers over WhatsApp, Facebook and Instagram. When a customer orders, you place the order through Markaz and the platform handles the rest — dispatch, payment collection and returns.
It's a true zero-investment start: no joining fee, no inventory to buy, and no minimum order, so you can resell a single item. You set your own profit margin on every product. Once a sale is delivered and paid for, your profit reaches your Easypaisa or JazzCash account within 48–72 hours. Markaz also offers 7-day returns and buyer protection, so the parts of the business that usually trip up beginners — logistics and after-sales — are handled for you.
The catalogue runs to 150,000+ products across fashion, electronics, home and beauty. On top of that, Markaz offers factory-direct sourcing from China, arranging freight and customs so parcels arrive in roughly 10–17 days door-to-door. If you prefer running your own store, Markaz also offers Shopify integration, and image search lets you find a product just by uploading a photo.
HHC vs Markaz: side-by-side
| Feature | Markaz | HHC Dropshipping |
|---|---|---|
| Product catalogue | 150,000+ products plus China factory-direct sourcing | 100+ suppliers; total product count varies / not stated |
| Cash on delivery | Yes, in major cities | Varies / not stated |
| Minimum order | None — sell a single item | Varies / not stated |
| Payout speed | Profit to Easypaisa/JazzCash within 48–72 hours of a sale | Varies / not stated |
| Order processing | Markaz handles delivery, payments and returns | Same-day processing with fast courier tracking IDs |
| Cost to start | Zero investment, no upfront fee | Varies / not stated |
| Returns / protection | 7-day returns and buyer protection | Varies / not stated |
| Base | Pakistan | Karachi, founded ~2020 |
| Best for | Beginners who want everything handled and the widest catalogue | Resellers with a reliable HHC supplier in their niche |
Where a cell reads "varies / not stated", that detail isn't publicly confirmed for HHC, so verify it with them before relying on it.
Where Markaz stands out
- 150,000+ products plus factory-direct sourcing from China.
- Zero investment, no minimum order — start with a single product.
- Cash on delivery in major cities including Karachi, Lahore, Faisalabad, Islamabad, Rawalpindi and Peshawar; profit to Easypaisa or JazzCash in 48–72 hours.
- Delivery, payments and returns handled for you, with buyer protection and 7-day returns.
- Image search and Shopify integration for sellers who want them.
How to start with Markaz
- Download the Markaz app and create a free account — there's no joining fee.
- Browse the catalogue, or use image search, and shortlist products your audience wants.
- Add your own margin to set your selling price.
- Share the product to WhatsApp, Facebook or Instagram, or list it through Shopify.
- When a customer orders, place the order in Markaz with their delivery details.
- Markaz dispatches the parcel, collects cash on delivery and handles any return.
- Receive your profit in Easypaisa or JazzCash within 48–72 hours of the sale.
Pros and cons
Markaz pros: a very large catalogue (150,000+), zero investment, no minimum order, COD in major cities, fast 48–72 hour payouts, handled returns with buyer protection, China factory-direct sourcing, and image search. Markaz cons: COD is concentrated in major cities, and China-sourced items take around 10–17 days versus locally stocked goods.
HHC pros: an established platform since around 2020, a large dropshipper community, 100+ suppliers, and same-day processing with quick courier tracking IDs. HHC cons: some resellers report slower sign-up responsiveness and limited supplier availability recently, and details like payout speed, minimum order and COD terms aren't publicly confirmed.
Why platform reliability matters more than features
A long feature list means little if the basics aren't dependable. HHC's strengths — an established platform since around 2020, a 100+ supplier network and same-day processing with quick courier tracking IDs — are genuinely useful when everything is running smoothly. The catch some resellers describe lately is in the foundations: slower sign-up responsiveness and limited supplier availability. When a supplier's stock runs dry or support is slow to reply, it's your customer who waits and your reputation that takes the hit, because the sale was made under your name.
This is why it pays to stress-test any platform before you build on it. Place a small test order, see how fast it's processed, and check how quickly support answers a real question. Confirm that the specific products you want to sell are in stock and likely to stay that way. With Markaz, fulfilment, payments and returns sit inside one system with buyer protection and 7-day returns, which reduces the number of moving parts that can fail between your sale and your customer's doorstep. Fewer handoffs generally means fewer things that can go wrong.
Starting in Karachi and beyond
Both platforms have strong roots in Karachi — HHC is based there, and Markaz's cash-on-delivery network covers Karachi along with Lahore, Faisalabad, Islamabad, Rawalpindi and Peshawar. If you sell mainly to customers in these major cities, COD will cover a large share of your orders, which is exactly where the trust advantage of pay-on-delivery is strongest. Outside the major COD cities, set expectations clearly with customers about payment and delivery so there are no surprises at the door.
For sellers who want higher margins or products that aren't easy to source locally, Markaz's China factory-direct option opens up a different lane. Markaz arranges freight and customs and parcels arrive in roughly 10–17 days, so it suits planned or pre-order style selling rather than impulse same-day delivery. Used well, it lets a small reseller offer products that would otherwise require importing in bulk — without tying up capital in inventory.
Why cash on delivery matters in Pakistan
COD is still the default payment method for a large share of Pakistani online shoppers because it removes the trust barrier — buyers pay only when the parcel arrives. For a reseller, that translates directly into more completed orders, especially from first-time customers who don't have or don't want to use a card. A platform that builds COD in, collects the cash for you, and then pays your profit to a mobile wallet removes a lot of friction. This is part of a broader shift in Pakistan toward mobile and social commerce, where local dropshipping apps have grown precisely because they strip out capital and logistics. For more background, see our overview of the dropshipping business in Pakistan.
Marketing your products without an ad budget
Your first sales rarely come from paid ads — they come from your own network. Set up a WhatsApp Business number, group customers into broadcast lists by interest, and post a few products a day to your status with a clear price and a single benefit line. On Facebook and Instagram, honest photos and short product clips beat generic, over-edited posts. Markaz's image search makes this easier still: when a customer sends a picture of something they like, you can find a matching product to offer in seconds.
As sales come in, reinvest a small share of profit into boosting the posts that are already converting instead of guessing at new audiences. Social proof — delivered-order screenshots shared with permission, plus a clear 7-day returns and buyer-protection promise — does more to win first-time buyers than discounts. Because Markaz pays your profit within 48–72 hours, you can fund the next promotion from the last sale and keep momentum going rather than waiting on a fixed payout day.
Common mistakes to avoid
- Building a store before checking stock. Confirm the products you plan to sell are actually available before you market them.
- Ignoring support responsiveness. Slow sign-up or support replies can cost you sales — test how quickly a platform responds before you rely on it.
- Pricing without counting fees. Always factor in delivery and any service charge before setting your margin.
- Over-promising delivery times. Be upfront that China-sourced items take around 10–17 days.
- Skipping the returns message. Use 7-day returns and buyer protection in your pitch to win first-time buyers.
What "handled for you" really means
The phrase that decides how much a platform actually saves you is how much it handles on your behalf. HHC's same-day processing and quick courier tracking IDs cover the start of the journey well. Markaz goes further by owning the whole chain — delivery, payment collection and returns — backed by 7-day returns and buyer protection. In practice that means you don't book couriers, chase COD cash or process items that come back; the platform does. Your time goes into choosing products, pricing them and marketing them.
This matters most when something goes wrong. A delayed parcel, a refused COD order or a return is where unmanaged dropshipping becomes stressful, because you end up coordinating between a supplier and a courier while your customer waits and your name is on the sale. When one platform owns the entire chain, there's a single place to look and a single party responsible — which is exactly the reassurance a new reseller needs while still learning the ropes. When you compare HHC and Markaz, weigh how many separate moving parts each leaves you to manage, not just the feature checklist.
Which is right for you?
If you already work with HHC's suppliers and they're reliable for your niche, there's no need to switch. But if you want a bigger catalogue, a smoother and faster start, dependable support and COD with quick payouts, Markaz is the safer pick in 2026 — especially for beginners. You can browse the Markaz catalogue and start sharing products the same day. For a full list of options, see our guide to the best local dropshipping apps in Pakistan.
Frequently asked questions
Is HHC Dropshipping still active in 2026?
Yes, HHC is still online, though some resellers report slower sign-up responsiveness and limited supplier availability. If it isn't working for you, Markaz is the most popular alternative.
Does Markaz have more suppliers than HHC?
Markaz offers a far larger product catalogue (150,000+) and adds China factory-direct sourcing on top of local supply, while HHC connects dropshippers with 100+ suppliers.
Which platform is better for cash on delivery?
Markaz has cash on delivery built in across major cities and pays profit fast, which makes it a strong fit for the Pakistani market. HHC's exact COD terms aren't publicly confirmed.
How much does it cost to start on Markaz?
Nothing upfront. There's no investment and no minimum order — you can start with a single product. See our guide to dropshipping in Pakistan without investment.
How fast does Markaz pay resellers?
Markaz pays your profit into Easypaisa or JazzCash within 48–72 hours of a sale, once the order is delivered and paid for.
Can I source products from China through Markaz?
Yes. Markaz offers factory-direct sourcing from China and handles freight and customs, with parcels typically arriving in around 10–17 days door-to-door.
Do I need my own website to use Markaz?
No. You can sell from the app by sharing products on WhatsApp and social media. If you run a Shopify store, Markaz also offers Shopify integration.
