Ever since most of the business industry transitioned to a digital-only model in the aftermath of the COVID-19 pandemic, things have been swelled all over.
Pakistan’s eCommerce and F&B industry reportedly made a tenfold profit. Likewise, millions of people started their entrepreneurial ventures all over Pakistan to experience unmitigated success in the long run.
Despite the odds, persistence leads people to support their families and vice versa.
One such prospect is the idea of making money by selling wholesale jewellery online in Pakistan. Given the overall bravado of the situation – as in, you are dealing with artificial wearables with luxury-level craftsmanship, the risk factor is on the bare minimum side.
Even if an order does go awry while selling wholesale jewellery online in Pakistan, the financial injury isn’t as serious as failing to fulfill a genuine name-brand jewellery order. This is one of the reasons why the item has become one of the most popular things to sell online.
Also Read: Artificial Jewellery Market Booms In Pakistan
Getting On Familiar Grounds With Artificial Jewellery In Pakistan
Wholesale is a supply chain term for the process of buying from manufacturers and supplying to sellers. A wholesaler, then, is the middleman who sells at what is called wholesale price.
Why sell artificial jewellery online in Pakistan?
You could sell anything you want, really, but artificial jewellery has a place in everyone’s dresser. It’s way more affordable than genuine jewellery, and less likely to be stolen during the delivery phase of the order journey.
Jewellery adorns a plain outfit just like cherries on a cake. Some jewellery designs come with trends that teenagers and young adults sport, while others are timeless, traditional classics for all ages.
Let’s not forget that every celebratory occasion in Pakistan calls for wearing jewellery - weddings, birthday parties, Eid, Convocation Day at university, and even work meetings. Then there’s a particular group of people that needs no excuse to wear a pair of earrings or a bracelet.
The point is this - in Pakistan, jewellery always sells.
What you need now is a clear action plan for selling jewellery online in Pakistan and doing it well. The rest of this article will serve as a practical guide on doing precisely that.
10 Ways To Scale Your Wholesale Jewellery Online Pakistan Business
1. Do your research
Before doing any kind of business, you need to do your homework.
It means doing due diligence on competitors, overall risk factors, logistics, and whatnot.
When it comes to wholesale jewellery online prospects, Pakistan has millions of customers Googling where to shop online for jewellery, whether it’s trendy, modern earrings, or traditional imitation pieces. Nonetheless, you need to know which type of jewellery is in the highest demand. It’s not hard to determine that as long as you have many jewellery wearers in your friends and family circle to give you honest opinions.
Narrowing down on the most trending products in Pakistan in general can also prove useful in helping you find your market. For example, you may note that demand for jewelry peaks at the same time as some other products during specific times of the year.In Pakistan,you may note that demand for wedding related items including jewelry peaks in winter months along with bridal clothing, handbags and shoes.
Conduct a quick poll or survey among potential customers in your social network, asking them which type of jewellery they’d prefer. Give them a few popular options to choose from. If more than 50% choose ‘traditional Pakistani artificial jewellery,’ you know that it’s a good idea to sell exactly that.
Also Read: Gems And Jewellery Sector In Pakistan | Opportunities And Way Forward
2. Become an online reseller
If you want to reach a growing customer base and maximize your sales fast, selling online is the way to go.The good news is that you don’t even need your own website or initial investment to get started.
With a social commerce platform like Markaz, you can become a jewellery reseller even with an empty bank account. Apps like Markaz are already becoming popular passive income sources in Pakistan. Given enough time, such platforms can even be the primary way for you to make money and save you the hassle of starting your own store and spending on traditional marketing.
All you need is an Android phone and an internet connection to get started.
3. Curate an assortment
You’ve already decided which type of jewellery you want to sell, and you’ve also registered yourself as a reseller on Markaz App. Now you’re ready to put together your jewellery range.
On Markaz App, you can resell over 10,000 products sourced from vetted suppliers. Many of them deal in artificial jewellery wholesale in Pakistan at reasonable rates. Browse through the Jewellery category to pick the pieces you want to sell, and save their shareable links in a safe place - a Word file, Google Doc, or even Notes on your mobile phone will serve the purpose.
Once you’ve done that, you’ve curated your own jewellery collection within minutes.
4. Set the right prices
Before you start reselling, it’s essential to decide on the price you want to charge for each item in your collection.
With Markaz App, you don’t need to worry about calculating profit percentages. Simply allocate a rupee amount of profit to add on to the wholesale price of each item. It’s a good idea to make a price list for this so that you can refer back to it later.
Now that your pricing is sorted, it’s time for you to start marketing your business and your products.
5. Save product content
One of the first things you need to sell your jewellery range is a set of photographs of each item on offer.
You can download pictures of your products directly from each product page in the Markaz App and save them in your mobile phone’s image gallery. It’s also a good idea to copy product details from the product page and keep them in a Word document, Google Doc, or your mobile phone’s built-in note-taking app. You’ll need to reuse them every time you want to promote your products online on Facebook, Instagram, WhatsApp, or other social media platforms.
Here’s a pro tip - save a backup of your product shots and descriptions in a cloud storage space such as Google Drive or Dropbox, just in case.
6. Get on social media
No online business has ever succeeded without social media marketing.
Facebook, Instagram, and WhatsApp are the gold standards of marketing on social media. Ideally, you’d want to create a separate Facebook page, and an Instagram business account for your jewellery selling business. It’s wise to use a new mobile number on WhatsApp Business for your jewellery business.
7. Gather marketing contacts
Marketing requires an audience, and what better way to create one than capitalizing on your personal contacts? Make a list of them and save their numbers on your phone.
Now you might ask who you should include in your marketing contacts?
It’s entirely up to you to decide that. Still, a rule of thumb is to include family members, friends, acquaintances, and, if you already have a business, then also existing customers. If the idea appeals to you, you can even include your neighbours, former colleagues, and parents you know from your children’s school.
8. Promote your products
Creating social media pages is just the beginning. The part that’s going to get you orders is posting. Publish something new three to four times a day to tell your customers what products you’re selling, what price, and how they can place orders.
If you want to avoid the hassle of managing pages alongside a busy routine, try selling on Facebook groups. There are several buying and selling groups for Pakistani buyers and sellers that you can join. Your product images and descriptions will be readily available in your phone or cloud storage space for you to use. All you have to do is post them. Only one post will get those customers flooding in.
Perhaps the most convenient way to promote your products is through your WhatsApp Business account. Simply send out a broadcast message with your product images, descriptions, and prices to all your contacts. Those who are interested in buying them will reply back.
9. Fulfill orders
Customers may start placing orders through your Facebook, Instagram, and WhatsApp Business channels as soon as you’ve promoted your products to them.
Your next step is to get their delivery information from them and place orders on their behalf directly on Markaz App. When you order, you’re going to add your ‘munaafa’ or profit to the wholesale price - that you’ve already calculated beforehand,
So, this process should be quick and straightforward. Punch in the customer’s delivery information and place the order. There’s no rocket science to it.
Now it’s on Markaz to deliver the order from the wholesaler to your customer and disburse your profits after your orders have been paid for.
10. Calculate your profits
Your work doesn’t end with getting customers to place orders. You still have one last thing to do - find out how well your business is doing.
Calculate the profits you’ve earned on the orders that your customers paid for. You can do this daily, weekly, or monthly, whichever works for you. The goal is for you to know how much you’re earning through your business to earn more each month.
Did you know that with Markaz, you earn a hundred percent of your profits? Did you also know that you can earn a profit of up to PKR 45,000 per month?
Starting an Online Jewelry Store in Pakistan
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If you're a well established jewelry seller who's been through the many of the popular online marketplaces, you may want to consider starting an online jewelry store in Pakistan. While it comes with greater risk and responsibility it can also be highly rewarding.
If you feel you have what it takes to launch your very own online jewelry sore in Pakistan just be sure to follow these 2 tips:
1- Choose a high quality domain name.
A good domain name is important for two reasons: first of all, it will help you attract customers by making your website easy to find; and second of all, if someone does happen to stumble across your website while researching jewelers online, they'll be more likely to buy something from you if they can easily identify that your site is legitimate.
2- Build up a strong customer base early on.
The best way to do this is by offering free shipping on qualifying orders and keeping prices low throughout the entire process (even during peak seasons). You also want to make sure that you're providing valuable content related to necklace making or jewelry design - this will not only keep visitors coming back regularly but will also build trust and respect among potential buyers.
3- Effective Product Photography:
High-quality product images are crucial when selling jewelry online. Invest in good lighting and photography equipment to capture the intricate details of your jewelry pieces. Clear, well-lit photos will attract potential customers and help them make informed purchase decisions.
4- Secure Payment Options:
Ensure that your online store offers secure payment options for customers. Implement reliable payment gateways to protect their financial information. It will build trust and encourage shoppers to complete their purchases without hesitation.
5- Engage in Social Media Marketing:
Leverage the power of social media to promote your jewelry store. Create engaging content on platforms like Facebook, Instagram, and Pinterest to showcase your jewelry pieces. Interact with your audience, respond to inquiries promptly, and run targeted ad campaigns to reach potential customers effectively.
6- Customer Reviews and Testimonials:
Encourage satisfied customers to leave reviews and testimonials on your website. Positive feedback from previous buyers can build credibility and reassure new customers about the quality and reliability of your jewelry store.
By implementing these additional tips, you can further enhance your online jewelry store's success in Pakistan. Remember that a well-rounded approach, including attention to product photography, secure payments, social media marketing, and customer feedback, will contribute to the growth and reputation of your jewelry business in the online marketplace.
Wrapping it all up
We’re concluding with one key takeaway for you to remember when reselling the wholesale jewellery online Pakistan offers you - those who plan to succeed. So, whether you plan to sell casual earrings or artificial bridal jewellery, following the expert tips in this article will set you up for success.
Become a jewellery reseller today. Download Markaz App from Google Playstore now!
Frequently Asked Questions
What are Some Other Popular Things to Sell Online in Pakistan
Jewelry isn't the only popular thing to sell online in Pakistan. When looking to start a business there are a number of popular things to sell online in Pakistan that do pretty , they include:
-Clothing and accessories: Pakistani fashion is famous all over the world, so there is a lot of demand for Pakistani clothing and accessories. You can sell these items through sites like eBay or Amazon.
-Home goods: People in Pakistan love buying new home appliances, furniture, and kitchenware. There's big market for these items on platforms like Amazon and Flipkart.
-Artwork: Art sells well online due to the high demand from international buyers who want to buy Pakistani artworks at lower prices than they would find in traditional galleries or shops. You can also sell artwork directly through your website or social media accounts.
Which Online Selling Platforms are the Best for Selling Jewelry
In Pakistan there are quite a few options when it comes to choosing online selling platforms to market your jewelry. the safest advice for new sellers would be to pick a platform that provides the most reach and hosts a payment system that makes it easy to collect payments from potential customers. some of the best online selling platforms in the country at the moment include Daraz, HomeShopping and our very own Markaz app.
Where to sell old artificial jewellery?
Selling old artificial jewelry in Pakistan can be done through various channels, both online and offline. Here are some popular options to consider:
1. Online Marketplaces:
- OLX Pakistan: OLX is a popular online marketplace where you can list your old artificial jewelry for sale. You can create listings with details and images to attract potential buyers.
- Daraz.pk: Daraz is one of Pakistan's largest e-commerce platforms. You can use it to sell your old jewelry by creating a seller account and listing your items.
- Facebook Marketplace: You can use Facebook Marketplace to sell your jewelry locally. It's a convenient platform for connecting with buyers in your area.
- Instagram and Facebook Groups: Some local and regional buy-and-sell groups on social media platforms like Facebook and Instagram allow you to list items for sale, including jewelry.
2. Local Jewelry Stores:
Visit local jewelry stores or pawnshops in your area. They may be interested in buying your old artificial jewelry, especially if it's in good condition and has resale value.
3. Jewelry Exhibitions and Fairs:
Keep an eye out for local jewelry exhibitions or fairs where you can set up a stall to sell your old jewelry. These events attract jewelry enthusiasts and potential buyers.
4. Online Classified Ads:
Apart from OLX, you can explore other classified ad websites like Click Pakistan to list your jewelry for sale.
5. Consignment Stores:
Some consignment stores may accept old jewelry on consignment, allowing you to earn a percentage of the sale price when the item is sold.
6. Jewelry Resale Platforms:
Look for specialized jewelry resale platforms or marketplaces that cater specifically to the buying and selling of pre-owned jewelry.
7. Local Art and Craft Bazaars:
Participate in local art and craft bazaars or markets, where you can set up a booth to sell your old jewelry directly to customers.
8. Word of Mouth (Through Whatsapp):
Let your friends, family, and acquaintances know that you have old jewelry for sale. They might be interested or know someone who is.
When selling old artificial jewelry, it's essential to provide clear and accurate descriptions of your items, along with good-quality photographs.
Also, consider cleaning and polishing the jewelry to make it more attractive to potential buyers. Be cautious of scammers and always prioritize your safety when meeting with buyers, especially if you're conducting in-person transactions.
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