There are a lot of moving parts in an e-commerce business, and it can be hard to keep track of everything. That's why it's important to have a well-rounded ecommerce strategy. When it comes to e-commerce store management, there are a lot of things to consider. From product selection to inventory management to shipping and delivery, there's a lot to take care of.
In this article, we've compiled a list of tips and advice that will help you in ecommerce store management. From setting up efficient shipping procedures to managing customer feedback, we've got you covered. So whether you're a novice e-commerce store owner or an experienced veteran, read on for some store management advice!
What is E-Commerce Store Management?
E-Commerce store management is the process of overseeing and managing a business' online stores. This includes everything from creating and optimizing a website to identifying and responding to customer concerns. In order to successfully manage an e-commerce store, it is important to have a clear understanding of both the sales cycle and customer behavior.
Benefits of E-Commerce Store Management
E-commerce store management is a field that offers numerous benefits to businesses of all sizes. Here are just a few:
1. Increased Sales
E-commerce management can increase sales through product promotion, cross-selling and upselling, and targeted traffic marketing.
2. More Productivity
Efficient e-commerce management can free up employees to focus on other tasks, leading to increased productivity. Proper e-commerce store organization and layout not only make it easier for customers to find what they're looking for but also free up employees' time so that they can fully focus on their work.
3. Reduced Costs
By automating certain processes (such as order processing and shipping), e-commerce store management can reduce costs significantly. This saves both money and time for the business. Automation doesn't just save on costs - it also creates a more efficient working environment for employees. When orders are automatically sent to suppliers, inventory is kept in check, and customer information is always up to date, everyone involved with the e-commerce store will be happier.
4. Improved Customer Acquisition & Retention Rates
Well-managed ecommerce stores typically have higher customer acquisition rates (CARs) and lower churn rates than poorly managed stores do. In addition, they tend to have longer-term customer relationships due to better service provisioning.
5 Tips for Effective E-Commerce Store Management
If you're running an e-commerce store, then you know how important it is to keep things running smoothly. After all, if your store is bogged down by technical issues, customers will lose patience and may switch to competitors.
In this section, we've compiled five tips that will help you manage your e-commerce store effectively. From efficient management of stock to timely deliveries, these tips will help you get the most out of your store. So read on and get started today!
1. Efficient Inventory Management
Inventory management is one of the most important steps in running an ecommerce business. If you can make it easy for yourself to keep track of your stock and the type of inventory available at hand, then you'll be less likely to run out of anything, and you'll save time and money on shipping costs. With efficient management of stock, your commerce store will always be updated with the products that are present in stock and you will never disappoint your customers.
If you're looking for a hassle-free way to run your e-commerce store, then we recommend signing up as a reseller with the Markaz App. With our inventory management feature, you'll never have to worry about managing the stock yourself - we do that automatically! We provide our resellers with a wide range of 10,000+ products in our catalog and they can share them within their networks to start selling. Therefore, managing inventory is not an issue with our platform.
2. Create a Reliable Supply Chain
Finding reliable suppliers can be a daunting task. After all, how do you know who to trust? And what if the supplier turns out to be unreliable? Businesses of all sizes need to develop a reliable supply chain management system to avoid these problems.
To have an efficient supply chain at hand, extensively review available options and select the best ones based on price, quality, and delivery timeframes. Be sure to ask questions so that you are fully informed about the supplier's processes and capabilities.
Sourcing reliable suppliers can be a daunting task. That's where the Markaz App comes in handy. We manage all of our supplier relationships on our own, so you never have to worry about them again!
We work with several reliable suppliers who offer high-quality products at reasonable prices. Plus, we always make sure to keep things simple for our resellers. We provide them with detailed product information so they can make informed decisions when it comes to choosing supplies for their business. Thanks to the Markaz App, finding reliable suppliers has never been easier!
3. Facilitate Convenient Selling
When it comes to selling products on an ecommerce store, one of the most important things is making the buying process as smooth as possible for resellers. This way, they can focus on more important tasks - such as generating sales and fulfilling orders - without having to worry about any technical issues or order complications.
Therefore, the Markaz App enables its resellers to sell within their existing social networks so they don't have to build a customer base from scratch. Our resellers leverage Instagram, WhatsApp, and Facebook to share products within their network and generate sales. As your existing network trusts you, the probability of making a successful sale is much higher than starting from the beginning altogether.
4. Enable Trusted Delivery Options
E-commerce customers are accustomed to receiving their orders quickly and reliably. If your delivery process is slow or risky, they will likely choose to shop elsewhere. One way to build customer trust is by using trusted delivery options. This means ensuring that your products arrive on time and in the condition you promised them would be present. It also means having a reliable shipping partner who can handle large orders quickly and efficiently.
At the Markaz App, we use Swyft and Leopard Couriers as our quick and reliable logistic partners. They have years of experience in the courier industry, which means that they are able to deliver products quickly and efficiently across 1200+ cities in Pakistan at PKR 90 only. Plus, their low prices mean that you will be able to save money on your product deliveries overall. Now that customers can pay through the cash-on-delivery option with the Markaz App, it will make your store management much easier.
5. Offer Personalized Customer Service
Personalized customer service is key to e-commerce store management success. It's the one thing that can make a huge difference in terms of customer satisfaction and loyalty. And, it's something that most businesses neglect at their peril.
One of the best ways to improve store management is by making your customer service more personalized and responsive to customer queries. This will help you better understand your customers' needs and concerns, and provide solutions that meet their specific needs. When you are able to do this, it will boost satisfaction levels among your customers and make them more likely to come back again in the future.
There are a few things that you can do to make sure that your customer service team is as personal as possible when responding to queries.
- Make sure that all inquiries are logged so that feedback can be analyzed later on.
- Then, have staffers who specialize in different areas of customer service answer questions specifically (such as returns or refunds).
- Finally, be available 24/7 for those who need assistance; often people don't feel comfortable contacting store personnel during regular business hours due to not having an answer to their questions right away.
By taking these simple steps, you can ensure that every one of your customers feels like they're being treated fairly and taken care of properly.
Unlike other reselling platforms that rely on automated customer service responses, the Markaz App enables you to respond directly to customers' queries using WhatsApp, Facebook, and Instagram. This personal touch boosts customer satisfaction because it helps them feel like their questions matter (and aren't being ignored). In addition, resellers can manage their e-commerce store more effectively by being aware of the latest trends and developments in the market.
How to Resell With the Markaz App
Now that you’re familiar with the best e-commerce store tips and practices, it is time to start your own reselling business with the Markaz App. With the Markaz App, you don’t have to focus on store management as we manage everything through our platform.
Are you wondering how to resell with the Markaz App? Follow these easy steps to start earning through our social commerce platform:
- Download the Markaz App and sign up as a reseller
- View the product catalog with 10,000+ products
- Create a purchase link consisting of the wholesale price+markup
- Share the desired products with your existing social networks through Facebook, along with the purchase link
- Place your order through the Markaz App
- Enjoy reselling
So, what are you waiting for? Download the Markaz App today and earn up to PKR 45000 from the comfort of your home!