Facebook has a massive 2.9 million monthly active users and is one of the leading social media platforms to leverage if one is looking to earn money on Facebook.
Facebook is the unofficial pioneer of the new age of social media and despite the newer platforms that have since joined the digital media lineup, Facebook still has an excellent standing.
This makes it a great platform if you are looking to earn money on Facebook. However, it isn’t as straightforward to earn money on Facebook. One needs to know their monetization eligibility and the community rules and regulations.
Is it possible to earn money on Facebook?
The first question we must address before delving into the details of how to earn money on Facebook, is whether we can earn money on Facebook and if we can, can we earn money on Facebook in Pakistan?
With more than 4 billion views every day, the potential to earn money on Facebook exists. Facebook knows this too and has introduced new ways for people to monetize their Facebook accounts and also earn money through the content they upload to their profile.
You can choose to have a single account for personal use and as a monetizing profile as well, but it is best to keep your personal profile and your Facebook page that you aim to earn money from separate.
Before you start, do keep in mind that monetization with Facebook isn’t an overnight thing. It is a time taking and tedious process and may take you some time before you are eligible to monetize your Facebook and make money.
If you are unsure about your monetization eligibility, it is highly recommended that you check it before you start working to earn money on Facebook in Pakistan, or anywhere else in the world.
This will save you from a lot of trouble if you don’t and you can figure out how to become eligible for money monetization on Facebook. If you already are eligible, then you can go on ahead and start your journey to figure out how to earn money on Facebook in Pakistan or across the Globe.
To be able to monetize your Facebook account, you need to have a significant amount of followers on your page.
You also need to be at least 18 years old to qualify for Facebook Monetization. To check your eligibility, follow these steps:
- Open Facebook Creator Studio
- Visit Home Page
- Click the Monetization tab on the right side
- Check the Overview section.
- Review which monetization are you eligible for.
- Enter your details
- Tap ‘’Set up Monetization’’
Facebook has three categories to decide an account's monetization eligibility:
- Facebook Community Standards
- Partner Monetization Policies
- Content Monetization Policies
1. Facebook Community Standards
These are the general rules and guidelines for anyone on Facebook that should not be violated.
These may include directions on what kind of content and information is not allowed on Facebook for example:
- Illegal drugs
- Spreading Hate Speech
- Sharing Misinformation
- Real money gambling products
- Some healthcare products
- No Graphic Content
- No Unsafe Content, etc.
2. Partner Monetization Policies
These policies pertain to the integrated payment systems that you intend to use for monetary transactions and to make online payments. This is relevant to not just your page on Facebook but the content you publish as well.
3. Content Monetization Policies
This is a check and balance on the type of content you publish on your page and is relevant to your entire page’s content and to each and every individual piece of content you publish.
How to Earn Money on Facebook
Once you have established that you do have Facebook Monetization Eligibility and are willing to put in the hard work to earn money on Facebook, we can move on to the much-awaited step - how to earn money on Facebook in Pakistan and all over the world.
There are multiple ways to earn using Facebook. We have listed down a few of them for you to benefit from
- Markaz App
- Facebook Videos
- Subscription Links
- Leverage your followers
- Brand Collaborations
- Live Video Stars
- Online Paid Events
- Redirecting Traffic
- Facebook MarketPlace
- Participate in Giveaways and Challenges
- Find Employment
- Referral Bonus Opportunities
- Sell your Expertise
- Facebook Groups
1. Markaz App
Markaz App is a great place to start if you figuring out how to earn money on Facebook in Pakistan.
Markaz App is a social commerce platform that connects resellers to wholesalers. The app has over 10,000 products across 35+ categories that a reseller can choose from.
Markaz App takes care of all logistics, delivery, and payments which means the reseller only has to focus on selling. It also lets you decide the profit margin the reseller wants to keep above the wholesale price.
Products are mentioned with their wholesale price on the platform. The reseller shares the link to their contacts and whenever someone buys using the resellers link, the reseller earn the profits.
This makes the Markaz App one of the easiest ways to earn on Facebook. Resellers can add links to their products in their videos, share them in groups, influencers can endorse a product and share a purchase link to earn from Facebook.
2. Facebook Videos
Using your videos to embed ads in them increases the probability of the ad being viewed entirely instead of being skipped as soon as possible.
This is based on the hypothesis which stands true to a great extent that if a viewer has watched a significant part of a video on Facebook and then the ad plays, the viewer is more likely to not skip the ad.
This will not only increase your ad views but also the duration of the ad being viewed by your followers. Which in turn would mean more money for you.
3. Subscription Links
If you have a loyal following it is a great idea to add subscription links to your account that are paid to access.
For instance, a travel vlogger with a sizable following may start a Patreon account or launch a monthly newsletter with exclusive snippets for paid subscribers.
If you are working on a project or idea that people are interested in, you can even set up a Go Fund Me account to get people to support you financially as well as engage with your content.
Do keep in mind that subscription links are an exclusive feature of Facebook offered only to those creators who have:
- 10,000 plus followers or 250 plus return viewers
- 50,000 engagements on their published content or 180,000 minutes of watch time.
If you are able to achieve the above, Facebook sends you an invitation to use fan subscriptions.
4. Leverage your Followers
We have established that Facebook monetization’s key is having a robust fan following with a healthy engagement rate.
Facebook has decided to curb the Tiktok influx of videos on their platform by incentivizing Facebook creators and influencers to promote organic content.
Facebook has set different challenges for creators and influencers in terms of the total number of views they get on a video that is Facebook-specific. Reaching the targeted volume of views can earn the creator or influencer up to $4,000!
5. Brand Collaborations
It is the classic way of earning money online across various platforms with followers. If you have a sizable fan base that follows you, you can partner up with different brands looking for digital collaborators to create content for them and promote it on your platform.
This is a great option for people looking to monetize their Facebook account and have existing content that is consumed by their audience and is in line with all Facebook community guidelines.
Do keep in mind that if you are going for a brand collaboration, you will need access to their Brand Collabs Manager which you will have to request them to share with you.
6. Live Video Stars
Stars is a new feature of Facebook. It is a way to earn through streaming a live video from your platform.
You go live on video online on Facebook and your viewers can buy and send you stars to support you. Whenever a viewer sends a star, they get visibility on the live video.
This is another way Facebook is trying to get more organic and Facebook-specific content generated on the platform. It is a way for viewers to feel closer to their favorite creators and influencers.
You can get a cent for every star that a viewer sends you. The different types of videos you can stream online can be online virtual classes, online concerts, panel discussions, get-ready-with-me sessions, and so on.
7. Online Paid Events
You can host online events by giving your viewers paid access. This means it is exclusive for only those Facebook users who pay for it.
To set up paid online events, you need to enable the paid online events option on your page. Follow these steps to set it up:
- Open your Facebook Page
- Click on Events
- Create a new event
- Click the paid option
- Add relevant information
- Add the cost per ticket
- Click done.
You have just created a paid online event. Now whoever wishes to attend your event will be able to purchase a ticket online through your event page.
On the day of the event, they can log into your Facebook event and enjoy the live stream. You can later make that live stream available to the general public to view it for free to get stars.
8. Redirect traffic
If you have a business or a blog or any other online store, you can add links to those on your Facebook posts and direct people to your website.
This will increase the traffic to your blog and get you more Ads revenue. If you are a business this would mean more sales for your business.
9. Facebook MarketPlace
Facebook MarketPlace is a great place to find epic deals on many products and services. You can list as a seller and sell things or buy things, flip them and then resell them for a greater profit.
With Facebook Marketplace, the world is yours to conquer.
10. Participate in giveaways and challenges
Many businesses hold regular giveaways and online challenges. They offer cash prizes and/or products worth a specific value to the winners of these giveaways and challenges.
Businesses can host these giveaways and challenges themselves or partner with creators and influencers to support them in reaching a wider audience.
As a creator or influencer, you can invite your audience to participate in these and you can also participate in challenges or get nominated in challenges yourself and ask your viewers to vote for you to win.
You can also participate in giveaways and challenges and earn cash or in-kind prizes upon winning.
11. Find Employment
You can use Facebook to look for job opportunities. You can also use the jobs you find and share them with your audience for referrals by becoming a headhunter for companies.
12. Referral Bonus Opportunities
Many companies offer referral bonuses to people who refer others to their platform. You can look for those referrals and share them with your viewers.
Whenever someone joins using your referral link, you get paid.
13. Sell your expertise
If you have certain expertise, gather a sizable following by sharing valuable snippets on your subject matter.
Once you feel you have enough followers, you can sell your expertise by either creating merchandise people would want or create online courses that you can sell.
14. Facebook Groups
There are multiple ways of monetizing Facebook groups. You can earn money on Facebook by making your own group, and by joining an existing group as well.
You can have a membership fee, you can sell products and services to your members, and you can also use your groups for affiliate marketing once you have a sizable group.
In today's world, if you set your mind to it, you can monetize anything, including your Facebook Page if you are eligible for monetization by Facebook.
Figuring out how to earn money on Facebook in Pakistan and abroad is not a challenge. Getting a Facebook page to the level that you start earning through Facebook is. So be sure to stay consistent and the results will speak for themselves.