As a clothing wholesaler in Pakistan, it can be challenging to stand out in a highly competitive market.
According to a recent Glossy and Modern Retail poll, DTC brands are putting money into different kinds of sales alliances to diversify their revenue streams.
However, expanding your reach is essential for growing your business and increasing your sales and profits.
In this article, we'll explore some of the key strategies that clothing wholesalers in Pakistan can use to reach new markets and expand their customer base.
Whether you're looking to reach customers in other cities or countries, or simply want to increase your visibility online, we'll provide actionable tips and advice to help you achieve your goals.
Read more: A Guide To Understanding The Typical Online Buyer In 2023
What Does It Mean To Be A Clothing Wholesaler?
A clothing wholesaler is a businessman that sells clothing and related products in bulk quantities to retailers, who then sell the products to consumers.
Clothing wholesalers purchase products from manufacturers or suppliers and sell them to retailers at a markup.
Their goal is to offer a wide range of products, competitive prices, and excellent customer service to attract and retain customers, and ultimately increase sales and profits.
When asked about performance over the last 12 months, 62% of respondents responded that, even when compared to direct sales, wholesale revenue climbed the most.
The Product Quality
Did you know that this upward trend of wholesale is being driven by technology and internet marketplaces?
70% of consumers state that it's easier to shop secondhand now than it was five years ago.
Then what of the quality of the products being sold?
The quality of wholesalers clothes can vary. Some wholesalers focus on selling high-quality products, while others may sell products of lower quality at lower prices.
Wholesalers clothes' quality is influenced by several factors, including the materials used, the manufacturing process, and the standards and regulations in place.
Wholesalers that focus on selling high-quality products typically source their products from reputable manufacturers and suppliers and perform quality control checks to ensure that their products meet established standards.
They may also offer warranties or guarantees to their customers, which can help build trust and encourage repeat business.
On the other hand, wholesalers that sell lower-quality products may cut corners on materials and manufacturing processes, or may not have strict quality control processes in place.
These products may be cheaper, but they may also be of lower quality and may not last as long or perform as well as higher-quality products.
Did you know that 80% of brands anticipate an increase in wholesale revenue during the upcoming year, indicating that wholesale will continue to be a significant business component?
How Are Clothing Wholesalers, Clothing Manufacturers, and Clothing Resellers Different?
A clothing manufacturer and a wholesaler are two different types of businesses within the clothing industry. A clothing apparel reseller is another thing altogether.
Let’s look at the differences between all three to better understand how to expand your business in Pakistan.
A clothing manufacturer is a business that designs and produces clothing and related products. They may create their designs or produce products under the direction of a fashion designer.
Clothing manufacturers typically have the facilities and equipment necessary to produce clothing on a large scale.
A wholesaler, on the other hand, buys products from manufacturers or suppliers and sells them to retailers in bulk quantities.
They do not typically produce their products but instead focus on sourcing, marketing, and selling products from a variety of manufacturers.
A clothing reseller is a businessman that buys clothing products from wholesalers or manufacturers and sells them to consumers, typically at a markup.
Unlike wholesalers, resellers focus on selling to the end customer, rather than to other businesses.
Wholesalers generally offer a wider range of products at lower prices, but with less control over the final retail price and customer experience.
On the other hand, resellers have more control over the retail price and customer experience, but may have a more limited product selection and may have to pay higher prices for the products they sell.
Interested in becoming a reseller with zero investment?
Sign up on Markaz today!
In summary, a clothing reseller is a business that buys and sells clothing products to consumers, while a wholesaler buys and sells clothing products in bulk quantities to retailers
Read more: 15 Top Unstitched Suits you can Resell on Markaz
10 Ways To Expand Your Reach As A Clothing Wholesaler In Pakistan
Here are some tips to expand your reach as a clothing wholesaler in Pakistan:
1. Utilize Digital Marketing:
Make use of various digital marketing channels to reach a wider audience.
Utilize social media platforms like Facebook, Instagram, and Twitter to promote your products, engage with your customers and build your brand.
You can also create a website and optimize it for search engines to attract more customers.
2. Network and Collaborate:
Attend trade shows, events, and exhibitions to meet other industry professionals, retailers, and potential buyers.
Use these opportunities to network and build relationships with others in the industry.
Consider collaborating with other wholesalers to reach new markets and increase your reach.
3. Diversify Your Product Line:
Offer a range of clothing products that cater to different styles, tastes, and budgets. This will attract a wider range of customers and increase your reach.
Consider offering a range of sizes, colors, and materials to accommodate different needs and preferences.
4. Offer Competitive Prices:
Make sure that your prices are competitive and attractive to potential buyers.
Conduct market research to determine the average prices for similar clothing products and adjust your prices accordingly.
Offering discounts and promotions can also help attract more customers and increase sales.
5. Provide Excellent Customer Service:
Make sure that your customers are satisfied with their purchases and are receiving good customer service.
Respond to customer inquiries and complaints promptly and professionally, and offer support and guidance as needed.
This will help build trust and loyalty with your customers, leading to repeat business and positive word-of-mouth marketing.
6. Build Strong Relationships:
Maintain good relationships with your customers and suppliers.
Regular communication, transparency, and trust are key factors in building strong relationships.
Consider offering loyalty programs and other incentives to retain customers and encourage repeat business.
7. Consider Online Selling:
Online selling can help increase your reach and make it easier for customers to purchase your products.
This can be done through your website or online marketplaces like Markaz App.
8. Offer Reselling Opportunities:
Consider offering reselling opportunities to retailers and other businesses. This will allow them to sell your products under their brand and reach a wider audience.
Offer support and resources to help them market and sell your products effectively. You can take the help of Markaz if you want to expand your reach as a wholesaler.
9. Provide Attractive Reselling Packages:
Offer attractive reselling packages that include discounts, marketing materials, and other incentives.
This will encourage retailers and other businesses to choose your products over competitors and increase your reach.
10. Cover More Land:
Expanding your reach as a clothing wholesaler by shipping to other cities or countries can be an effective way to increase sales and reach new markets.
Start by researching cities and countries that have a high demand for clothing products, and that has a large potential customer base.
Consider factors such as shipping costs, import regulations, and the competitive landscape when making your decision.
Then partner with a reliable shipping company that can handle your products securely and efficiently.
Make sure that you have a system in place for tracking orders, handling customs and import procedures, and dealing with any issues that may arise during shipping.
By following these steps, you can increase your reach as a clothing wholesaler in Pakistan and grow your business.
Read more: What is a Buyer Persona and How Do You Build One?
How Can We Help?
You’re looking to expand your business and your reach as a wholesaler but you don’t know how to go about it.
If only there was a platform that could link you up with resellers directly.
Well, there is and it’s Markaz!
Markaz has the following features that will help wholesalers in the clothing market expand their reach:
1. Fastest Growing Community
Markaz is the fastest-growing platform for wholesalers in the clothing market, allowing them to connect with a large and growing community of customers.
This helps to increase the reach and visibility of their products, making it easier for wholesalers to grow their businesses.
2. 90% Cities Covered
Markaz covers over 90% of cities in Pakistan, making it easier for clothing wholesalers to reach customers across the country.
With such a wide reach, wholesalers can expand their market and increase their sales.
3. Good Reputation
Markaz has a good reputation in the market, with a track record of providing quality services and reliable resellers.
This gives wholesalers the confidence they need to expand their reach and grow their business.
4. Secure Payment Gateway
Markaz has a secure payment gateway that ensures that all transactions are safe and secure.
Wholesalers can be confident that their payments are protected, giving them peace of mind as they expand their reach.
5. User-Friendly Interface
Markaz has a user-friendly interface that makes it easy for wholesalers to navigate and find what they need.
This makes it easier for wholesalers to sell their products, allowing them to reach more customers and grow their business.
6. Reliable Shipping And Delivery Services
This ensures that products reach customers quickly and efficiently which in turn, helps to build trust with customers and increases the reach of the wholesaler's products.
7. Customizable Catalogs
The platform allows wholesalers to customize their catalogs, making it easier for them to showcase their products and reach more customers.
With the ability to create custom catalogs, wholesalers can make their products stand out and reach a wider audience.
8. 24/7 Customer Support
It offers 24/7 customer support, providing wholesalers with the help they need when they need it.
This helps to ensure that wholesalers have the support they need to expand their reach and grow their business, making it easier for them to succeed.
Read more: The top 5 online business advantages that the Markaz app offers resellers
Expanding your reach as a clothing wholesaler in Pakistan requires careful planning and execution and it starts with understanding what it means and how it is any different from clothing manufacturing and clothing apparel reselling.
Whether you're just starting or looking to take your business to the next level, these 9 ways will help you achieve your goals and succeed in the highly competitive world of clothing wholesaling.
By following the strategies outlined in this article, you can increase your visibility, reach new markets, and grow your business.
Let us know what you think in the comments below!
What is the best wholesale website for clothing?
In the US, the following are the best wholesale websites for clothing:
- Bloom Wholesale
- Boulevard Apparel
- Chase USA International
- City Goddess
How to find wholesalers for clothing?
You may locate thousands of wholesale suppliers on several different online marketplaces.
Can you buy clothes wholesale on Amazon?
Yes, product sourcing through a wholesaler is an option for sellers that list goods in Amazon's shop. In Amazon stores, selling things in bulk at a discount is not permitted.