Starting an online business in Pakistan can be a great way to reach new customers and grow your business in today's fast-paced and increasingly digital world.
If you're based in Pakistan and looking to start an online business, this beginner's guide will provide you with all the information and resources you need to get started.
From selecting the right niche to developing your online presence and marketing your business, we'll take you through the steps you need to launch your online business with confidence.
Not just that, we will also talk about how online businesses have become so essential, and why they are important while presenting a successful business as an example.
Without further ado, let’s get started!
Read more: 10+ unique Pakistan online earning opportunities for women
How Did Online Businesses Become The Need Of The Hour?
Only 19.3% of commerce was done online in 2012, almost ten years ago, and only 9% in 2002, twenty years ago.
Online businesses are the need of the hour now due to the changing market dynamics, increasing competition, and shifting consumer behaviors.
They offer businesses the opportunity to reach new customers, increase efficiency, and grow their operations in a rapidly changing marketplace.
Online businesses are the need of the hour now for several reasons:
1. Increased Internet Penetration:
The number of people using the internet has increased dramatically in recent years, making it easier for businesses to reach customers online.
This has created a huge market for online businesses and made it easier for businesses to reach their target audience.
2. Shift To Online Shopping:
With the rise of online shopping, customers are increasingly looking to purchase products and services online.
This trend is driven by the convenience and ease of online shopping and the wider range of products and services available online.
3. Remote Work:
The COVID-19 pandemic has accelerated the trend toward remote work, with many people now working from home or on the go.
This has made it easier for people to shop online, as they have more time to browse and make purchases while they work.
4. Changing Consumer Behaviors:
Consumer behaviors have changed, with customers now seeking a seamless, personalized, and convenient shopping experience.
Online businesses are well-positioned to meet these changing customer demands, as they can offer personalized recommendations, tailored experiences, and fast and convenient delivery options.
Fun fact: Businesses with blogs see a 126% increase in lead growth.
5. Cost Advantages:
Online businesses typically have lower overhead costs compared to traditional brick-and-mortar businesses. This allows them to offer competitive prices and pass the savings on to customers.
This, in turn, is driving increased demand for online businesses and making them an attractive option for customers.
6. Increased Competition:
The growth of the internet and e-commerce has created a highly competitive marketplace, with businesses competing for customers on a global scale.
So much so that e-commerce is predicted to facilitate 95% of all purchases by 2040.
This has created a need for businesses to innovate, differentiate themselves, and offer exceptional customer experiences to stay competitive and succeed.
Read more: How to stand out in a competitive market
Why Are Online Businesses Important?
Online businesses are an important part of today's business landscape, and their importance is likely to continue to grow in the future.
Online businesses have become increasingly important for several reasons:
Online businesses offer customers the convenience of shopping from the comfort of their own homes or on the go using their mobile devices.
This is particularly valuable in today's fast-paced world, where customers are often short on time and prefer to shop from the convenience of their devices.
2. Increased Reach:
They have a global reach, as they can serve customers anywhere in the world with an internet connection.
This opens up new markets and opportunities for businesses, enabling them to reach a wider audience and grow their customer base.
3. Data-Driven Insights:
They have access to vast amounts of data through customer analytics, which can be used to gain insights into customer behavior, preferences, and purchasing habits.
This data can be used to inform marketing and product development strategies, enabling businesses to continuously improve and grow.
4. Increased Efficiency:
Additionally, such businesses can automate many of their processes, reducing the time and effort required to manage their operations.
This includes tasks such as inventory management, order fulfillment, and customer service, freeing up time for business owners to focus on growth and innovation.
Online businesses offer a level of flexibility that is not possible with traditional brick-and-mortar businesses.
They can be run from anywhere with an internet connection, allowing business owners to work from home, travel, or change locations as needed.
Now that we have established how they are essential in today’s day and age, let’s get to the part that will actually help you start your own online business.
How To Start Online Business In Pakistan
By following these steps and consistently striving for improvement, you can establish a successful online business in Pakistan and achieve long-term growth and profitability.
Here are the steps on how to start online business in Pakistan:
1. Identify A Market Need:
Start by conducting extensive market research to identify a gap in the market or a problem that your product or service can solve.
Use tools such as surveys, focus groups, and competitor analysis to gather data and gain insights into customer needs and preferences.
This will help you to determine whether there is a viable market for your product or service.
Read more: The Market Research Process: A Step-By-Step Guide
2. Choose A Niche:
Once you have identified a market need, choose a specific market segment to focus on.
This will help you to create a unique value proposition and differentiate your business from competitors.
Consider factors such as your interests, skills, and experience when selecting your niche. It's important to choose a niche that you are passionate about, as this will help you to stay motivated and committed to your business over the long term.
3. Build A Website:
Your website is the foundation of your online business and should reflect your brand image and provide a seamless user experience.
Choose a professional-looking website design and invest in quality website development services.
Ensure that your website is optimized for mobile devices and has a fast loading speed, as this will improve user engagement and increase conversions.
4. Choose A Payment Gateway:
Select a payment gateway that is reliable, secure, and easily accessible for customers in Pakistan.
Payment gateways such as JazzCash, Easypaisa, and Paypal are widely used in the country and allow customers to make online payments using their debit or credit cards.
It's important to choose a payment gateway that is trusted by customers and offers a seamless checkout experience to reduce cart abandonment and increase conversions.
5. Marketing And Promotion:
Develop a comprehensive marketing strategy to drive traffic to your website and attract customers.
At least 70% of small- to medium-sized companies are increasing their expenditures on their online presence.
Utilize social media platforms such as Facebook, Instagram, and Twitter to increase visibility and engage with your target audience.
Invest in content marketing and create valuable, informative content that provides value to your audience.
Additionally, implement search engine optimization (SEO) techniques to improve your website's ranking in search engines and attract organic traffic.
Consider running paid advertising campaigns on social media platforms or Google AdWords to reach a wider audience and drive more traffic to your website.
6. Monitor And Improve:
Regularly track your website's performance using tools such as Google Analytics and make adjustments as necessary to continuously improve.
Monitor your website's traffic, conversion rates, and customer feedback to identify areas for improvement.
Use this data to make informed decisions about your marketing and promotion strategies, website design, and product offerings.
7. Legal Compliance:
Ensure that your online business is compliant with all relevant laws and regulations in Pakistan, including taxes and intellectual property laws.
Register your business and obtain all necessary licenses and permits.
It's important to comply with all legal requirements to avoid penalties and maintain a positive reputation with customers and partners.
8. Customer Support:
Provide excellent customer support to build customer loyalty and retain repeat business.
Respond promptly to customer inquiries and complaints, and seek to resolve any issues in a timely and professional manner.
Offer a variety of communication channels, such as email, phone, and live chat, to make it easy for customers to get in touch with you.
Consider offering a customer loyalty program or other incentives to reward repeat customers and encourage brand loyalty.
Successful Case Study: Markaz
Markaz could easily be considered one of the best online business in Pakistan mainly because it allows individuals to start their own online business in Pakistan without investment.
It is Pakistan’s leading social commerce platform that allows individuals and businesses to resell products and services to customers.
This means that they act as a middleman between suppliers and customers, buying products or services from suppliers and then selling them to customers at a profit.
These are some of the key benefits of using a reselling platform like Markaz:
1. Quality Products:
By sourcing products from trusted suppliers, Markaz ensures that its customers receive high-quality products that meet their needs and expectations.
This helps resellers build trust and credibility with their customers which can result in loyal customers.
2. Doorstep Delivery:
Markaz offers doorstep delivery of products, making it easy and convenient for customers to receive their purchases.
This means a win-win situation for the resellers: it results in improved customer satisfaction and reduces the hassle and cost of shipping.
3. Higher Earnings:
By buying products at wholesale prices and selling them to customers at a markup, resellers can earn higher profits compared to selling the same products directly to customers.
This can result in their business growth and increase their earning potential over time.
By following the steps outlined in this beginner's guide, you'll be well on your way to developing a successful online business in Pakistan.
Remember to stay focused, be persistent, and be open to learning and adapting as you grow your business.
With the right mindset and approach, you can turn your online business into a thriving enterprise that will bring you the success and satisfaction you're looking for.
Take Markaz for example, it is considered one of the best online business in Pakistan due to the opportunities it has provided to many individuals to start their own online business in Pakistan without investment.
Which online business is best in Pakistan without investment?
In Pakistan, freelancing is a well-liked enterprise that doesn't require any upfront capital. Just so you know, the monthly average pay for freelancers in Pakistan is Rs 30,843.
Which product is best for online selling in Pakistan?
In Pakistan, there are some highly demanded goods, ranging from apparel to electronics to cosmetics and more. Numerous businesses have started offering these products online as a result of the significant demand for them.
What can I sell easily online?
Here are 8 things to make and sell online in 2023:
- Sweet treats
- Bath bombs
- Subscription boxes
- Enamel pins
- Lip balm