Social media has become an invaluable tool for businesses to increase brand awareness, reach new customers, and nurture relationships with existing ones.
With over 4.48 billion people actively using social media, it is clear that the platforms offer huge potential for businesses to grow their customer base and influence purchasing decisions.
For companies who are not yet vested in the power of social media, taking a social media certification course can be incredibly valuable in creating an effective strategy to organize content that will make the most impact on viewers. This will ultimately help to spread brand awareness and create more leads.
According to research, 37% of shoppers credit social media for their purchases as it can inspire them with images and videos that capture the shared values and interests of their favorite brands.
Additionally, actively engaging with customers multiple times a week through meaningful conversations will show them that your business respects them as individuals.
This extra effort can take customer loyalty to a level beyond simply swapping money for products or services — creating meaningful connections that last long after they toggle from your page.
In this blog, we will share 9 ways to help you understand how can social media help a business grow. So let’s dive right into the details and take your business to the next level!
9 Ways Marketers Can Leverage Social Media
In this section, we will delve into the question, "How can social media help a business grow?" and explore the invaluable role it plays in fostering business success and expansion.
Whether you're a startup, a small business, or a well-established brand, harnessing the potential of social media and understanding how social media can help your business grow is essential in today's competitive marketplace.
1. Learn About Your Personas
Learning about one’s target markets or buyer personas is a critical part of any successful business. To gain comprehensive insights, social media platforms provide an invaluable advantage.
Each platform carries its diverse user demographics that will allow businesses to engage and market to different age groups while gaining valuable insight into their marketing strategy.
Take TikTok, for example. A survey conducted by DataReportal in 2020 revealed that 32.5% of the platform’s user base lies between the ages of 10 and 19 years old, making it a great place to see how this demographic interacts with brands.
The same study showed that 33.1% of Instagram’s global audience ranges from 25 to 34 years old; thus when formulating a marketing strategy for both platforms, businesses can get a better understanding of what drives conversions for two separate age brackets and how each should be marketed accordingly.
2. Promote Content Through Diverse Channels
Promoting content through social media is an important strategy for any business looking to expand its reach, drive website traffic, and boost sales.
With sites like Facebook, Twitter, or Instagram, businesses can showcase their services or products while providing useful and entertaining content to both existing customers and new ones.
Unlike websites which are great for blog posts and other written content, social media provides a platform where marketers can post videos, images, polls, surveys, and more. This makes it easier for brands to engage with consumers in various ways that suit their preferences and interests.
Ads on such platforms are also effective in targeting potential new customers as networks like Facebook allow you to create ad campaigns showcasing your product or service tailored for audiences that have yet to interact with your business.
This means your ads will appear as sponsored posts on the newsfeeds of these users who would otherwise not have been exposed to your product or service - making it incredibly valuable in terms of marketing efforts.
It's essential that when you're choosing which channel to use to promote content online that you should be sure they match up with your overall goals and strategies so you make the most out of every effort spent in online promotion activities.
3. Keep Engagement High
Social media has become an incredibly useful tool for businesses to reach their customers and keep engagement high.
With so many daily active users, your ideal clientele is likely on one or more social networks, making it easy to connect with them and start a conversation.
Facebook reported almost 1.82 billion daily active users during the third quarter of 2020, Twitter has 187 million mDAU, LinkedIn has 675 million monthly active users worldwide, and TikTok currently holds the highest engagement rate with an average of 9.38% for accounts with up to 1,000 followers.
Businesses should consider learning how can social media help a business to grow and take advantage of these social networks by setting up accounts or updating their existing ones to strengthen customer relationships and maximize their engagement rates.
Regularly engaging with users through meaningful interactions such as posting informative content, sharing tips or insights from industry experts, or running polls and contests are just some ways businesses can draw attention from current followers and attract potential new ones.
Furthermore, utilizing effective strategies like influencer marketing can be a great way to increase visibility among relevant audiences and boost lead-generation efforts.
4. Influencer Marketing
Influencer marketing is quickly becoming one of the most popular and effective ways to reach loyal customers and garner new leads.
When a business seeks to partner with an influencer, what they are seeking is recognition among their followers. They are reaching out to influential people that have built up a base of trust and admiration.
Not only do these influencers have an impressive number of followers, but their audience is also highly responsive, making influencer marketing campaigns particularly profitable.
According to statistics, 71% of marketers report a higher quality of customer generation when working with influencers compared to other digital ad formats.
On top of that, for every $1 that's spent on influencers, businesses receive a return on investment (ROI) of $5.78 in customer response rates!
The most popular platform for leveraging the benefits of influencer marketing has been Instagram: this social media platform allows for targeted ads featuring content created by influential individuals - from music artists to basketball teams.
For instance, Amine recently collaborated with a basketball team and advertised it through Instagram; this campaign was widely successful as it attracted both fanbases following from either party apart from regular customers looking out for updates within the field!
5. Make Use of Shoppable Tags
Shoppable tags are an innovative way for brands and retailers to engage shoppers on a whole new level.
With features available on the three major photo-sharing platforms, Instagram, Facebook, and Pinterest, it is now possible for users to find items they want with just a single click.
Pinterest pins are often used as shopping inspiration for its platformers – one example is how spikes in requests for home office ideas have surged during periods of self-isolation due to the COVID-19 pandemic.
Furthermore, along with the need of setting up a workplace, the demand for gift ideas given the change in occasions also experienced an increase of four times over their usual numbers.
This shows that shoppable tags can be used to bridge the gap between customers’ everyday searches to their actual purchase decisions.
The online shopping landscape can be made more efficient and comprehensive if brands choose to implement such tools on their platform.
Shoppable tags streamline navigation by allowing potential buyers to go directly from social media posts to checkouts and may help boost sales conversions compared to conventional methods.
By making use of this feature in addition to online marketing strategies and influencer collaborations, businesses will reach more customers quicker, faster, and better than ever before.
6. Consider Live-Streaming
Live streaming has recently risen to become one of the most popular and effective methods of selling goods online.
Live commerce, also known as online live broadcasting, offers businesses an opportunity to showcase their products through passionate experts or influencers, such as a blogger or show business stars.
This approach is particularly effective when targeting Generation Z shoppers, as they are most likely to absorb all the new trends found through streams.
By utilizing live streaming for sales purposes, businesses can create a plan that does not require much spending in terms of equipment costs or renting studios and film crews.
In terms of getting set up for a stream session, the only thing needed is to press a button and go live - and your product will be exposed directly to potential customers at that instant.
Not only it creates a sense of presence for businesses but could result in an increased focus on customer engagement, which could lead to higher customer satisfaction levels and ultimately more profits.
7. Develop A Strategy And Keep Working On It Consistently
Developing a consistent and practical strategy to grow your presence on social media is one of the ways how businesses use social media for marketing.
The strategy should start by setting a measurable yet attainable goal, allowing you to track the progress from day one.
Using powerful promotion techniques such as influencers and ads can help you reach a wider audience and generate more engagement throughout all of your channels.
It is also beneficial to build relationships with those who follow your brand, interact with their posts, create meaningful conversations, provide value through helpful content, and ask for feedback to keep them engaged.
8. Measure Strategy Performance
On top of that, measuring the performance of the strategies implemented is essential so that changes can be made if necessary or the target extended even further.
You should also try to be proactive about creating content in advance or repurposing content in different ways, which will lead to acquiring new followers as well as keeping existing fans interested.
Maintaining consistency across all channels depends heavily on having a comprehensive plan that can be followed consistently without compromising the quality of your work.
In the long run, this will ensure stability across all platforms, helping establish your presence and reputation on social media even further.
9. Share User-Generated Content
User-generated content has exploded in the digital marketing landscape over the past decade, and its importance is only rising as it is one of the ways how businesses use social media for marketing.
Sharing reviews and experiences from other customers can make for an invaluable resource for consumers before making a purchase.
For example, before buying something online, customers often check multiple reviews to ensure that the brand and product are trustworthy.
Knowing that these reviews are based on opinions and experiences of other users similar to themselves helps to ease their anxiety about investing in something they’re unfamiliar with.
When it comes to using user-generated content for social media marketing, you should take full advantage by encouraging your customers to share their photos and opinions on your products online.
By curating user-generated content across social media platforms such as Facebook, Twitter, Instagram, and YouTube, businesses can create a larger impact with potential customers while simultaneously authentically engaging with them.
Why Resell with Markaz?
In today's digital age, the opportunities for starting your own online business are vast and promising.
Reselling products has become an increasingly popular choice for aspiring entrepreneurs looking to enter the social commerce market.
Among the various platforms available, Markaz stands out as a game-changer, offering a zero-initial investment solution that empowers resellers to kickstart their online selling journey effortlessly.
1. Easy Set-Up Process
Markaz provides resellers with a user-friendly and intuitive platform that streamlines the entire set-up process. You don't need to be a tech expert or have extensive knowledge of e-commerce to get started.
The platform offers step-by-step guidance, making it easy for even beginners to create their online store within minutes.
This simplicity ensures that you can focus on what matters most: building your business and making sales.
2. Reselling On Social Media
Imagine being able to launch your online selling business without the hassle of building a customer base from scratch.
With Markaz, you can tap into the power of your existing social media circles to kickstart your reselling journey.
Whether you have a substantial following on Instagram, a vibrant network on Facebook, or an engaged community on Twitter, Markaz allows you to leverage these connections to promote and sell products effortlessly.
By reselling within your social media circles, you can quickly reach potential customers who already trust and engage with your content.
This built-in customer base gives you a head start, enabling you to focus on delivering excellent customer service, expanding your network, and growing your online business
3. Wide Product Range
One of the key advantages of reselling with Markaz is the extensive range of 100,000+ products available.
Our platform offers a diverse catalog featuring products from multiple categories, including fashion, electronics, home goods, beauty, and more.
Our wide product range allows resellers to cater to various customer preferences and target specific niche markets, enabling them to maximize their potential customer base and increase sales opportunities.
4. Quality Assurance
Maintaining a reputation for quality is vital for any reseller.
We understand this and partner with trusted suppliers and brands to ensure that the products available on the platform meet high standards.
This commitment to quality reassures resellers and their customers, building trust and credibility in the online selling process.
5. Integrated Logistics and Support
Efficient logistics and support services are essential for the success of any online business.
We offer an integrated logistics network, enabling resellers to fulfill customer orders seamlessly.
Our platform takes care of order processing, packaging, and delivery, relieving resellers of the logistical challenges often associated with running an e-commerce business.
Additionally, Markaz provides dedicated customer support, assisting resellers in resolving any issues they may encounter along the way.
Now that you know the importance of social media, it's time to leverage your existing social media platforms to earn money in Pakistan.
So what are you waiting for? Download the Markaz app today and earn upto PKR 45000 from the comfort of your home!
In conclusion, social media has become an indispensable tool for businesses in the modern era.
The importance of social media lies in the ability to connect with target audiences, build brand awareness, foster customer engagement, and ultimately drive business growth.
By utilizing social media platforms strategically, businesses can effectively communicate their message, showcase their products or services, and cultivate meaningful relationships with customers.
Social media provides a cost-effective and efficient way to reach a vast audience, gather insights and feedback, and stay ahead of industry trends.
Now that you know how can social media help a business to grow, leverage all these insightful strategies and take your business to new heights!