The COVID-19 pandemic has forced businesses of all kinds to reevaluate their operations. For many, this has meant a pivot to digital platforms to continue reaching customers. One trend that has emerged in recent months is social commerce, which combines the best of social media and online shopping.
Platforms like Instagram and Pinterest have rolled out features that allow users to purchase products without ever leaving the app. This is a significant convenience for shoppers, and it opens up new opportunities for brands to reach customers. For brick and mortar businesses that have been struggling to stay afloat, social commerce could be a lifeline.
By investing in social commerce features, businesses can reach a wider audience and transition to digital operations.
Social commerce is a rapidly growing industry, and savvy businesses are taking advantage of this new revenue opportunity. Social commerce refers to using social media platforms to facilitate e-commerce transactions.
In other words, social media platforms such as Facebook, Instagram, and Snapchat are being used to sell products and services online. Social commerce has several advantages for businesses.
First, social media platforms have a vast global reach, meaning businesses can sell to customers worldwide. Second, social media platforms are highly engaging, meaning businesses can reach many potential customers with their message. Finally, social media platforms provide businesses with valuable data about their customers, which can be used to tailor marketing campaigns and improve customer service.
Social commerce is a massive opportunity for businesses of all sizes, and those that take advantage of it will reap the rewards.
What is social commerce?
Social Commerce is a term used to describe the process of discovery, purchase, and sale of products or services through social media channels. This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps.
While this may seem like a small change, it has the potential to revolutionize the way we shop online. For example, imagine being able to browse your Facebook feed for new products, read reviews from your friends, and then make a purchase without ever having to leave the app. Or picture being able to watch a product demonstration on YouTube and then click a link to buy the product directly from the video.
Social Commerce has the potential to make online shopping more convenient and efficient than ever before. And as more and more people flock to social media channels, Social Commerce will likely become an increasingly important part of the online marketplace.
In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences amid the pandemic.
These features create new digital storefronts that can be found organically or boosted through paid advertising. For example, Facebook Shop allows retailers to showcase their products on their page, while Instagram Shopping lets users browse and buy products without leaving the app. Similarly, Pinterest Shop lets users discover and buy products from within the app.
By making it easier for shoppers to find and purchase products online, these new social commerce tools are helping to drive sales for businesses of all sizes.
Social Commerce Versus eCommerce
Social commerce and eCommerce are both platforms that allow businesses to sell products and services online. However, there are some critical differences between the two.
Social commerce is focused on creating a social media-based shopping experience, whereas eCommerce is more focused on creating a traditional online store.
One of the main differences is that social commerce relies heavily on user-generated content, such as product reviews and social media posts. This allows potential customers to get a better sense of the product before they purchase it.
In contrast, eCommerce stores typically only feature the product information the business provides.
Another key difference is that social commerce often takes place on social media platforms, such as Facebook and Instagram.
This allows businesses to tap into existing social networks to reach potential customers.
Finally, social commerce is often used as a way to build relationships with customers, whereas eCommerce is typically more transactional in nature.
The Best Social Commerce Platforms to use in 2023
The social media landscape is constantly changing, so businesses need to be prepared to change with it. While some platforms come and go, others adapt and evolve to meet the needs of their users. When it comes to social commerce, there are a few platforms that have stood out in recent years.
Facebook, Instagram, and Pinterest have all introduced features that make it easy for users to shop directly from their feeds. And they're not the only ones; Youtube, TikTok, and Twitter are all exploring ways to make shopping from their platforms easier. So if you're looking to get ahead of the competition, these are the best social commerce platforms to use in 2023 to make money online in Pakistan.
Facebook's social commerce tool, Facebook Shops, is an excellent way for businesses to get started in social commerce. The platform has a shallow barrier to entry, as it is free to set up and is hosted within your Facebook business profile.
This makes it an ideal platform for businesses that are just getting started in social commerce or for businesses that want to dip their toe into the social commerce waters without investing a lot of money.
In addition, Facebook Shops provides businesses with access to a large and engaged audience, as well as a range of tools and features that make it easy to set up and manage your shop. Overall, Facebook Shops is an excellent option for businesses of all sizes that are looking to get started in social commerce.
Facebook Shop is a feature on the Facebook mobile app that allows users to discover and purchase products from brands they know and love, as well as new brands they may be interested in.
The products featured in Facebook Shop are based on user preferences, so users are more likely to find products they'll be interested in. Once users find your products, they can complete a purchase within the app or on your website. Sellers communicate with customers within Messenger to ask questions, offer support, and more. Facebook Shop is an excellent way for brands to reach new audiences and make it easy for customers to discover and purchase their products.
Thanks to the Facebook Shop tab, organic brand discovery is more accessible.
Aside from Facebook, Instagram is one of the most popular social media platforms. With over a billion monthly users, it’s no wonder that businesses are flocking to the platform in hopes of reaching a wider audience.
And now, with Instagram Shopping, businesses can showcase and sell their products directly on the app. Setting up a shop is simple: users need to link their Instagram business account to their Facebook business profile.
They can upload an existing product catalog or create a new one. The best part? Instagram takes care of all the payment processing, so businesses don’t have to worry about losing sales. With so many features and benefits, it’s no wonder Instagram Shopping is quickly becoming one of the best online earning platforms in Pakistan. With so many features and benefits, it’s no wonder Instagram Shopping is quickly becoming the go-to platform for online shopping.
More and more brands are using Instagram Product Tags to make their content shoppable. Product Tags allow you to highlight items from your product catalog directly in your videos and posts, so people can tap on a tag and immediately learn more.
By tagging your products, they’re more likely to show up in spaces people go to when they are in the mood to buy, like the Instagram Shop tab. Product Tags are a great way to increase discovery and sales, and they’re easy to set up. Just add a few lines of code to your website, and you’re ready to start tagging products in your posts and stories. If you’re not sure how to get started, our team can help. Just reach out, and we’ll be happy to chat.
Pinterest is a social media platform that allows users to share images and videos. Pinterest also has a "shoppable" feature that allows users to purchase products directly from the platform. However, Product Pins are not direct social commerce tools. buyers still redirect to a product-specific landing page to complete their purchase.
These shoppable posts look like regular pins with additional fields for pricing and availability information. Pinterest is working on making the shoppable feature more widely available, but for now, it is only available to select businesses.
Pinterest is a valuable marketing tool for businesses, as it allows businesses to showcase their products and drive traffic to their website or store. Product Pins are a valuable feature for businesses that are looking to use Pinterest as a way to sell their products.
Pinterest is a visual discovery engine that people use to find ideas for their interests, like cooking and travel. Pinterest is also where people go shopping and buy the things they want. This unique feature makes pinterest one of the best apps for earning money in Pakistan, particularly for those daunted by the idea of having to identify niche markets on their own.
The Pinterest for Shopify app lets Shopify merchants automatically add their products from their Shopify store to their Pinterest business page. This app takes away the hassle of having to upload your product catalog to Pinterest manually, and it also makes it easy for your customers to find and buy your products on Pinterest.
If you're not using Shopify, you can still set up Product Pins by marking your product page using Graph, Schema.org, or oEmbed. This process is slightly more manual, but it's still possible to get your products on Pinterest and in front of potential customers.
Pinterest is a powerful tool for eCommerce businesses, and using the Pinterest for Shopify app or marking up your product pages manually are both great ways to get started.
Three key benefits of social commerce
Visibility in front of more potential customers
As social media usage continues to grow, so does social commerce. Social commerce is responsible for over $600 billion in annual sales globally. And with traditional brand loyalties wavering, there's never been a better time to start leveraging the power of social media to sell your products and services.
There are several benefits of social commerce that make it an attractive option for businesses of all sizes. First, social media provides a direct connection between brands and consumers. This allows businesses to build relationships with customers and create a loyal following. Second, social media platforms are highly efficient at driving traffic to websites and online stores. Social media accounts for nearly 30% of all e-commerce traffic. And finally, social media is an incredibly cost-effective marketing tool. With over 2 billion active users, businesses can reach a vast audience without breaking the bank.
If you're not already using social media to sell your products and services, now is the time to start. With traditional brand loyalties wavering, social media allows you to connect with new customers and create loyalty amongst your existing customer base. Utilizing social commerce can help you boost sales and grow your business!
Have your products placed where your customers are active
Convert customers where they are by offering opportunities for engagement on social media. A majority of consumers say that their usage of social media has increased over the past year. That trend is only expected to continue, so it behooves businesses to meet their customers where they are.
By engaging with potential and current customers on social media platforms, you can more easily introduce them to your brand and product offerings. Moreover, you can get valuable customer feedback about what they like and don't like.
Social media is thus an essential tool for any business that wants to stay ahead of the curve and better serve its customer base.
If you’re new to selling online, social media is the perfect place to establish social proof— Increase product reviews with Social Commerce. When shopping online, your buyers can’t test or try on your product.
So instead, they rely on reviews as an essential part of their purchase decision. post photos and videos of people using your products; this will show potential customers that real people are enjoying your products and increase the likelihood that they’ll make a purchase.
You can also include user-generated content in your product descriptions and website. By featuring reviews and testimonials from happy customers, you can boost confidence in your brand and Increase product reviews. Make it easy for customers to leave reviews by linking to your products from your social media profiles and including a “Reviews” tab on your website.
The more reviews you have, the more appealing your products will be to potential customers. So make sure to Increase product reviews with Social Commerce!
Get Started with Social Commerce with the Markaz App
Social commerce is an emerging trend in Pakistan that enables businesses to leverage the power of social media to sell their products. Markaz App is one of the leading social commerce platforms in Pakistan, enabling wholesalers to list portfolios of their products on the marketplace.
Resellers can then leverage this product portfolio to sell across their social network through Facebook, Instagram, and WhatsApp. Resellers can earn up to PKR 45,000 per month through reselling on the social commerce platform.
Payments are reimbursed quickly, within 48-72 hours, through JazzCash/EasyPaisa. Get started with social commerce today by signing up for Markaz App!
Markaz is a social commerce app designed to streamline the shopping experience for both businesses and consumers. Markaz allows businesses to sell their products directly to consumers through a single platform, eliminating the need for third-party marketplaces.
Markaz also provides businesses with valuable insights into customer behavior, helping them to make better-informed decisions about inventory and marketing. And for consumers, Markaz offers a convenient way to discover and purchase products from their favorite businesses.
Markaz is changing how businesses and consumers interact in the online shopping apps space for Pakistan, and its social commerce app is just the beginning. Now is the time to be adaptable and lean into change. The earlier you experiment with social commerce, the faster you can scale later. Markaz is leading the way, so join us on this exciting new frontier.