How to Market Products Online - A Beginner's Guide
By Umair Sandhu
Co-founder, Markaz ·
Do you want to market products online through emails, social media, influencer marketing, and more?
Whether you're new to the game or just looking to brush up on the basics, this comprehensive beginner's guide will lead the way, so you can market products in the most effective way. Even there are so many online websites from which you can do shopping as well.
Marketing your products online or on social media platforms can seem overwhelming at first, but with the right strategy and approach, it can become a breeze.
So sit back, grab a cup of coffee, and let's dive in to guide you on how to market products and drive sales.
1. Win-Back Email And Social Media Campaigns
Win-back through emails and social media channels is aimed at getting the customers back to your offers. Here is an example:
"Eid is Coming! Buy now to avail 15% Discount on Three-Piece Suits!”
Eid is just around the corner and we want to make sure you're ready to celebrate in style. That's why we're reaching out with a special offer just for you, our valued customer.
Join our win-back campaign and receive a 15% flat discount on our latest collection of shalwar, kameez, and matching dupatta.
2. Sign-Up Coupons Through Emails Or Social Media Posts
Sign-up coupons on subscribing to websites or social media channels are a great way to build a customer base. An example is
“Get Ready for a Makeup Transformation with Our Exclusive Sign-Up Coupons!”
Unleash your inner beauty and upgrade your makeup collection with our exclusive sign-up coupons. All you have to do is sign up for our email or SMS list and receive an offer that's too good to resist.
Our coupons are the perfect way to try new products, stock up on your tested brands, or treat yourself to a beauty indulgence by trying our new range.
3. Developing a product strategy With Fixed-Launches
Fixed-launches are scheduled announcements of new products and sale deals.
By developing a product strategy with this method, you can generate a level of comfort and predictability among your customers, such as:
“New Lawn Prints Alert! Get Ready to Update Your Wardrobe For Summer 2023”
Get ready to add some fresh style to your wardrobe, because new lawn prints are on the way! With a new launch scheduled for every month, you can always keep your wardrobe up-to-date and on-trend.
Say goodbye to scrolling through countless pages on the web, searching for the latest styles.
Bringing new designs to your social media page every Saturday with a live launch!
4. Market Products With Loyalty Programs
You can effectively market products with loyalty programs, such as:
“Iss Eid kia plan hai? Eastern pret ya western touch? Join our loyalty program to earn points for your next purchase.”
Eid is a time for celebration and we want to ensure you're feeling your best. That's why we're excited to announce the launch of our loyalty program, just in time for Eid 2023.
As a member of our loyalty program, you'll receive exclusive benefits and rewards when you shop the latest Eastern dresses for women. Join our loyalty program now and start earning points on every purchase.
Aapki Eidi humari taraf say!
5. Use A Subscription Model
With a subscription mode, you can create ease of buying and delivery for repeat customers, and products are delivered on a fixed date every month or any schedule that works. Here is an example:
“Dream Big with Our Subscription Model! Get Fresh Bed Linens Delivered to Your Doorstep Every Month!”
Tired of the same old bed linens? It's time to upgrade your sleeping experience with our subscription model.
Get the best bed linens delivered to your doorstep every month, so you can enjoy a fresh and comfortable sleep every night.
6. Use Drip Emails Or Social Campaigns
Sending personalized drip emails or posting in social media campaigns with increasing discounts can surprisingly bring up your sales. Here is how a drip email campaign works:
Email 1: Introducing Our Home Appliance Sale!
Subject: It’s a steal! Upgrade your home appliances today!
[Name], Are you in need of new appliances for your home? Now is the time to shop! We have just launched our Home Appliance Sale, and you won't want to miss it.
Take a look at our latest collection of top-of-the-line ovens, washing machines, refrigerators, and more. We offer appliances from the most trusted brands, so you can trust that you're getting the best.
Email 2: Limited-Time Offer - Get an Extra 5% Off!
Subject: Time’s running out - it’s now or never. Get an instant 5% off today!
[Name], we hope you're enjoying your new appliances! If you're still in the market for more, now is the perfect time to make your purchase.
For a limited time only, we're offering an extra 5% off your purchase of any home appliance. Whether you're looking for a new oven, refrigerator, or washing machine, you'll save even more.
Email 3: Last Chance - Get an Extra 10% Off and Free Shipping!
Subject: There is still some time left! Get an extra 10% off + shipping is on us
[Name], This is it! This is your last chance to take advantage of our Home Appliance Sale. If you're still in need of new appliances, now is the time to act.
For a limited time only, we're offering an extra 10% off your purchase, as well as free shipping on any home appliance.
7. Become An Influence Marketer Or Hire One
Send your products for someone to try on and share a video with your followers. Here is what an influencer marketer is usually going to talk about in the video:
As an influencer marketer, I always stay on top of the latest trends in men's fashion, and I'm beyond excited to share the latest range of men's clothes with my followers.
From sharp, tailored suits to casual, laid-back kurtas, this collection has it all. Whether you're dressing up for a special day or keeping it simple on the weekends, you'll find the perfect look here.
8. Write A Content Marketing Blog With Product optimized-images
Writing a blog post with high-quality product optimized-images and keywords can help prospective customers reach you with a simple search on Google. Here is what content marketing may look like:
“Bringing Nature into Your Home: The Benefits of Indoor Plants"
We all know the feeling of walking into a room filled with plants. It's instant peace, calm, and serenity. Did you know that this feeling can be achieved right in your own home?
9. Cross-Sell And Up-Sell
Imagine a customer browsing your online store for a new set of headphones.
They find the perfect pair, but as they proceed to checkout, a gentle pop-up appears suggesting a matching carrying case to protect their investment.
This is cross-selling at its finest.
Or, imagine the same customer is considering a basic set of headphones, but with a well-placed upsell suggestion, they are enticed to upgrade to the premium noise-canceling version.
They might not have considered this option before, but now it seems like the perfect addition to their purchase.
By cross-selling and upselling, you not only increase the value of the order but also improve the customer experience.
10. Use Mean, Media, And Mode
Suppose a business that sells phone chargers has data on the number of chargers sold per day for a week. The mean, median, and mode can provide insights into the sales patterns of this business.
- Mean: The mean of the data shows the average number of chargers sold per day. This can help the business determine if they are meeting its daily sales goals.
For example, if the mean is 20 chargers per day, they know they need to sell around 20 chargers daily to meet their targets.
- Median: The median of the data represents the middle value in the set of data. This can help the business see if its sales are consistent or if there are any major fluctuations.
For example, if the median is 20 chargers per day, it shows that half the days have sales above 20 and a half have sales below 20, indicating a consistent sales pattern.
- Mode: The mode represents the most frequent value in the set of data. This can help the business determine which charger is their most popular product.
For example, if the mode is 15 chargers for a certain model, it means that this model is the most frequently sold and should be given more attention in the business's marketing and sales efforts.
Using mean, median, and mode in conjunction can provide valuable insights into the sales patterns of a business that sells phone chargers and inform decision-making.
What Is Market Positioning?
Using a mix of the above marketing techniques, you can create your own combination that leaves a lasting impression of your brand identity in the buyers’ minds. This is market positioning.
The ultimate goal is to generate sales by making the product look attractive and simply outstanding.
Use These Techniques To Resell With The Markaz App
When you become a reseller at Markaz, you can share the products you want to sell to your social links through the app.
To further the reach of your reselling, you can create influencer videos, market through blogging, or offer loyalty programs - marketing is really about how much you want to understand the market and the buyer.
FAQs
Who is Drew Sanocki and what are his three multipliers?
Drew Sanocki is an entrepreneur and e-commerce expert. His three multipliers are traffic, average order value and conversion rate, which he believes are the three key metrics for growing an e-commerce business.
What is traffic and why is it important?
Traffic refers to the number of people who visit your website or social post. It's important because the more people who visit your site, the more potential customers you have.
What is average order value and why is it important?
Average order value refers to the average amount of money a customer spends on your website or social post per order.
It's important because increasing this value means you can generate more revenue without necessarily having to increase your customer base.
What is the conversion rate and why is it important?
Conversion rate refers to the percentage of people who visit your website or social media page and make a purchase.
It's important because the higher your conversion rate, the more effective your page is at turning visitors into paying customers.
How can you improve these three multipliers?
There are a variety of tactics you can use to improve these multipliers, including improving your social media page design, running targeted marketing campaigns, and offering promotions and discounts.
It's important to continually experiment and track your results to identify what works best for your business.
