In the world of ecommerce, good photography is vital. To make a good impression on potential customers, you need high-quality product shots showing your products in the best possible light. An online merchant must have excellent ecommerce product photography to showcase your items and create an appealing online store. But how do you take great product photos yourself?
In this article, we'll discuss everything you need to know about ecommerce photography – from taking the photos yourself to hiring a professional photographer. We'll also provide tips for product photography to ensure your products look their best.
So if you're ready to take your ecommerce business to the next level, keep reading to learn more about ecommerce photography!
The Rising Trend of Ecommerce
In recent years, ecommerce has become increasingly popular in Pakistan. With the advent of online shopping platforms like Markaz and Daraz, Pakistani consumers can now buy anything from clothes to electronics with just a few clicks. This convenience has made ecommerce the preferred choice for many Pakistani shoppers, and the trend shows no signs of slowing down.
It is estimated that the value of the Pakistani ecommerce market will reach $2 billion by 2022.
There are several reasons behind this rapid growth.
- Firstly, internet penetration is increasing in Pakistan, making it easier for people to access online shopping platforms.
- Secondly, many Pakistanis are comfortable using digital payment methods such as JazzCash and Easypaisa.
- Finally, the government is taking steps to encourage ecommerce growth by establishing special economic zones for online businesses.
With all these factors in play, it is evident that ecommerce is here to stay in Pakistan. As most aspiring entrepreneurs lack initial funds, the Markaz App is here to revolutionize social commerce in Pakistan. It is a game-changing app that is helping to level the playing field for entrepreneurs.
The app provides resellers with zero initial investment to start their e-commerce business, which is a significant benefit for those who lack the funds to start their own business. With Markaz, entrepreneurs can get their businesses up and running quickly without any upfront investment, which is a huge advantage.
The Role of Ecommerce Photography in Businesses
In today's digital age, ecommerce photography is more important than ever. People are increasingly shopping online, meaning that the quality of product photos can make or break a sale. Poorly lit or blurry images are unlikely to inspire confidence in potential customers. Still, bright, clear photos can give your products the professional edge they need to stand out from the competition.
Good ecommerce photography can also help show off your product's unique features, giving customers a better sense of scale and proportion.
In short, good ecommerce photography is an essential tool for any business that wants to succeed in online shopping. With so much riding on the quality of your product photos, it's worth ensuring that you hire a professional photographer who can help you make your products look their best.
Steps to Capture High-Quality Ecommerce Photos
If you're selling products online, then high-quality photos are a must. Poor-quality photos will not only reflect poorly on your business but also result in lost sales. Luckily, capturing high-quality photos of your products doesn't have to be expensive or time-consuming. Here are a few tips for product photography to help you get started.
- Use a High-Quality Camera
Regarding e-commerce, high-quality photos are essential. Not only do they give potential customers a better idea of what they're looking at, but they also help to build trust and credibility. A good product photography setup with a high-quality camera can make all the difference in creating photos that accurately represent your products.
It's worth investing in a quality camera for product photography to take your e-commerce business to the next level. With clear and detailed photos, you'll be able to attract more customers and make more sales. So if you're serious about growing your business, don't skimp on the camera for product photography - it could be the best investment you ever make.
At the Markaz App, we use high-quality cameras to capture our product pictures that our resellers can sell on their social networks. By using top-of-the-line equipment, we provide resellers with clear, well-lit photos of the highest quality.
- Pay Attention to Lighting
Any photographer will tell you that lighting is one of the most important elements of a good photo. And when it comes to product photos, lighting is even more critical. The last thing you want is for your products to look washed out or overly harsh under fluorescent lights. And while a flash might seem like a quick fix, it can often create unwanted glare or shadows.
The best solution is to use natural light to help your products look their best and avoid any unflattering reflections. If you're taking product photos indoors, try to position your items near a window for the best results.
And if you're shooting outdoors, avoid direct sunlight, which can cast harsh shadows or create glare. With some planning and care, you can ensure that your product photography setup is up to the mark.
- Keep the Background Simple
When shooting product photos, you want the focus to be on the product itself, not on the background. A plain white or light-colored background is usually best. Avoid busy patterns or distracting elements in the background of your shots.
At Markaz, we believe that less is more. That's why our product catalog section features white backgrounds behind all of our product photos. We want to keep things simple and easy to navigate, so you can find what you're looking for without any distractions.
- Use Props Sparingly
Anyone who has ever scrolled through Instagram can attest that a well-styled product photo can be very eye-catching. But what's the secret to taking a great product photo? One crucial element is props. The right props can help to add interest and dimension to a photo, making it more visually appealing.
However, it's important not to go overboard with props. Too many props can be distracting and take away from the product itself. A few simple props are usually all you need. So next time you try to style a product photo, remember that less is often more when it comes to props.
At Markaz, we take a minimal approach to our product catalog section. Instead of using a lot of text or flashy props, we only use the brand logo on the top of the product picture. We think this makes the experience more streamlined and less cluttered.
- Shoot from Different Angles
When shooting product photos, it's essential to be creative and experiment with different angles and perspectives. Shooting close-ups and wide shots can help to give viewers a better idea of the product, and shooting from different angles can help to highlight additional features.
Don't be afraid to get creative with framing, and try to capture the product visually exciting, and informatively. By taking the time to experiment with different techniques, you'll be able to create product photos that are truly eye-catching and persuasive.
By following these simple tips, you can take your ecommerce photos from amateurish to professional in no time!
A Tour of Markaz’s Product Catalog
At Markaz, we understand that when you're reselling products, you must show potential buyers what they will be getting. That's why we take care to upload high-quality and clear pictures of all the products in our catalog.
We want you to be able to show your customers the products in the best possible way so that they can make an informed decision about whether or not to purchase them. With our pictures, they'll be able to see precisely what they're getting, which will help you close more sales.
Reselling Process at Markaz
Want to sign up as a reseller at Markaz? Follow the below-mentioned steps.
- Download the Markaz App and sign up as a reseller
- View the product catalog with 10,000+ products
- Create a purchase link consisting of the wholesale price+markup
- Share the desired products with your existing social networks through Facebook, along with the purchase link
- Place your order through the Markaz App.
- Enjoy reselling
Markaz is an online marketplace that provides a platform for small businesses and entrepreneurs to sell products from top-notch suppliers. It is the first of its kind in Pakistan and is a one-stop shop for all your shopping needs. The website offers a wide range of 10,000+ products, from clothes to electronic gadgets and accessories.
Eliminating Online Buying Anxiety
For many people, the thought of buying something online can be a bit daunting. Will the item look like it does in the picture? Will it arrive on time? What if I don't like it when I see it in person? These are all valid concerns that can make the online shopping experience less than enjoyable for your potential customers.
However, the Markaz App offers a solution that can help to ease these fears - cash on delivery. With this option, your customers can pay for the purchase when it arrives, allowing them to inspect it and ensure they're happy with it before handing over their hard-earned cash.
As a reseller, you get total profits transferred to your JazzCash or Easypaisa accounts within 48-72 hours of the sales.
So, if you're looking for a social commerce marketplace that can provide good-quality products with pictures that leave an ever-lasting impression on your customers, look no further than Markaz. We'll ensure you have everything you need to show your customers what they're getting. Download the Markaz App today and start your online reselling business with zero initial investment.