Online Business Ideas in Pakistan without Investment

There are many different types of e-commerce businesses, but they all have one thing in common: they use the power of the internet to sell goods and services. E-commerce businesses can be divided into two main categories: business-to-consumer (B2C) and business-to-business (B2B).

There's no doubt that e-commerce marketing is one of the most effective ways to reach customers and promote your products or services. However, with so many different e-commerce marketing tactics available, it can be difficult to know where to start. 

There are a variety of strategies that can be used to promote e-commerce businesses.  Here’s a list of 5 e-commerce marketing tactics to try out in 2023.

The importance of Marketing in E-commerce

There's no doubt that marketing is important for any business, but when it comes to e-commerce, it can be make-or-break. After all, without effective marketing tactics, your online store is likely to get lost in the shuffle of the millions of other e-commerce businesses out there.

Of course, simply having a great product or service is not enough - you need to let people know about it! That's where marketing comes in. By investing in some good marketing for your e-commerce business, you can ensure that more people are aware of your products or services and are more likely to buy from you. So don't underestimate the importance of marketing - it could be the key to success for your e-commerce business.

When it comes to e-commerce, marketing is everything. A good marketing strategy can mean the difference between a successful online business and one that struggles to find customers. 

An effective e-commerce strategy in advertising will make use of multiple channels in order to reach the widest audience possible. By using a mix of paid and organic methods, you can ensure that your message is reaching potential customers through the channels they are most likely to use. A well-planned e-commerce marketing strategy can 

  • Help you to build brand awareness, 
  • Drive traffic to your website, 
  • And generate sales. 

Investing in a good marketing strategy is essential for any business that wants to succeed in the competitive world of e-commerce.

5 Best E-commerce Marketing Tactics

E-commerce marketing is the process of driving sales through online channels. Examples of strategies include engine optimization (SEO), paid search advertising, social media marketing, influencer marketing campaign, and email marketing.

1. Search Engine Optimization

SEO is one of the most important e-commerce marketing tactics. It is the process of optimizing your website for Google search with the goal of earning higher web traffic levels and improving your conversion rate. There are a number of different strategies that can be used to improve your SEO, such as 

  • Keyword research, 
  • On-page optimization,
  • Off-page optimization 
  • And link building.

SEO, or e-commerce marketing, is the process of improving the visibility and ranking of a website or web page in search engines. The higher the ranking, the more likely people are to find the site. 

There are two main types of SEO: on-page and off-page

  • On-page SEO deals with the content and structure of a site, as well as optimizing site elements like titles, metatags, and anchor text. 
  • Off-page SEO focuses on link building or getting other websites to link to your site. This can be done through directory submissions, blog commenting, guest blogging, and social media.


Start your very own online reselling business with Markaz App.

2. Paid Search Advertising

Paid search advertising is a great way to get your e-commerce site in front of potential customers who are already interested in what you're selling. By targeting relevant keywords and phrases, you can reach people who are actively searching for products or services like yours. 

It is a form of online marketing in which businesses can purchase ads that appear on search engine results pages (SERPs). This type of advertising can be an effective way for ecommerce businesses to reach potential customers who are actively searching for products or services like those offered by the business. 

Paid search ads can be targeted to specific keywords or phrases, and businesses can set a budget for how much they are willing to spend on each ad. When done correctly, It can be a cost-effective way to drive traffic and generate sales for an ecommerce business.

When setting up your paid search campaign, be sure to target your ad to the appropriate geographic region and use negative keywords to exclude any searches that aren't relevant to your business. 

How it Works

  • You'll want to create separate campaigns for each product or service you offer, as this will allow you to track which ads are performing the best.
  • Once your campaign is up and running, be sure to monitor it closely and make adjustments as needed. 
  • This will help ensure that you're getting the most out of your paid search advertising spend.

3. Social Media Marketing

Among examples of strategies related to e-commerce marketing is Social media marketing is another great way to drive sales through online channels. This involves using platforms like Facebook, Twitter, and Instagram to promote your products or services. Social media marketing can be very effective in generating interest and engagement from potential customers.

E-commerce businesses have been quick to adopt social media marketing as a way to reach new customers and promote their products or services. 

By creating a presence on popular platforms such as Facebook, Twitter, and Instagram, businesses can connect with potential customers from all over the world. 

When used effectively, social media can be a powerful tool for e-commerce businesses. It can help to 

  • Build brand awareness, 
  • Generate leads, 
  • And drive sales. 

To get the most out of social media marketing, it’s important to have a strategy in place and to focus on creating high-quality content that will resonate with your target audience.

4. Influencer Marketing Campaign

An influencer marketing campaign can be a great way to promote your e-commerce products. It is a product marketing strategy in which you collaborate with popular social media personalities, through which you can reach a large audience and generate interest in your products.

Before launching an influencer campaign, it's important to do your research and identify the right influencers for your brand. Look for influencers who have a large following and are relevant to your product category. Once you've found a few potential partners, reach out and pitch them your campaign idea.

If an influencer agrees to participate in your campaign, be sure to provide them with all the necessary information and resources they need to promote your products effectively. Give them clear instructions on what you expect from the campaign, and make sure they understand your brand's voice and tone.

Monitoring the progress of your campaign is essential to its success. Keep track of how many sales are generated from the campaign, and analyze the engagement metrics of each individual post. This will help you determine which aspects of the campaign are most effective, so you can replicate that success in future campaigns.

5. Email Marketing

Another effective strategy in advertising is Email Marketing is another excellent way to reach out to potential customers and promote your products or services. Email newsletters are a great way to keep people updated on what you’re offering, and they can also be used to promote special deals or discounts.

Becoming a Reseller with Markaz

Markaz App has surely changed the dynamics of social commerce platforms in Pakistan. It has proven to be an efficient source of side income for many in the country. Here’s how you can earn money online through Markaz.

  • Download the Markaz App and sign up with your phone number to become a reseller.
  • From the already listed wholesale products on the app, select the products you want to resell.
  • Set up a markup to generate desirable profits.
  • Once the markup has been set, Markaz will help generate a purchasing link for you.
  • You can start by sharing the link and promoting the products in your social circle and through different social media platforms such as Facebook, Whatsapp, and Instagram.

Markaz takes care of all the logistics involved in the reselling process. All you have to do is select the products and promote them well. 

From listing the products on the app to delivering them to the customers’ doorsteps and sending the profits back to the resellers, it is all done by us.

To promote the products you aim to resell through Markaz, you can go for any product marketing strategy mentioned above. You can apply any strategy in advertising which goes well with your product and suits your target audience. 


Start your very own online reselling business with Markaz App.

Final Thoughts

In conclusion, e-commerce marketing tactics are continuously evolving. The current focus on personalization and customer experience is here to stay. 

As the e-commerce landscape changes, so too must the way marketers reach their audiences. Staying ahead of the curve and understanding the latest trends are critical to success in this space.

If you are looking for ways to make money online in Pakistan, Download the Markaz App and earn up to pkr 25,000 with no initial investment. So what are you waiting for? Sign up and start earning today.