There has been a recent rise in e commerce apps, with more and more people shopping online for goods and services.
This trend is being driven by several factors, including the increasing availability of broadband internet access, the proliferation of mobile devices, and the growing popularity of social media.
A rise in e-commerce has led to a subsequent rise in the demand for e commerce managers. While there are e-commerce businesses, there is a need for skilled e commerce managers to make the business grow.
In this article, you will find all you need to know about e-commerce, e commerce managers, and more.
What Is E-Commerce?
E-commerce, also known as electronic commerce or online commerce, refers to the buying and selling of goods or services over the Internet.
It covers a wide range of activities, from online shopping and auction sites to business-to-business exchanges and peer-to-peer networks.
E-commerce has grown rapidly in recent years, with businesses of all sizes adopting it as a way to reach new customers and promote their products or services. Retail e-commerce sales amounted to approximately 5.2 trillion U.S. dollars worldwide in 2021.
Benefits Of E-Commerce
The e-commerce world has seen incredible growth in recent years, and it's showing no signs of slowing down.
With more and more consumers shopping online, businesses are starting to take notice. After all, e-commerce offers several advantages that traditional brick-and-mortar stores just can't match.
1. Wider Audience
For starters, e commerce apps can reach a much wider audience than their brick-and-mortar counterparts.
By selling products and services online, businesses can tap into a global market – meaning they can sell to customers anywhere in the world.
And with the right marketing strategy, they can make sure their products are seen by millions of potential customers.
2. Lower Costs
What's more, e-commerce businesses don't have to worry about the high costs associated with opening and maintaining a physical store.
They can operate entirely online, which means they don't have to pay rent or utilities for a physical space.
This can be a huge advantage for small businesses in particular, as they often don't have the capital needed to invest in a brick-and-mortar store.
3. Other Benefits
Finally, e-commerce businesses enjoy several other benefits, such as 24/7 operation (customers can shop at any time), automated processes (such as order fulfillment and payments), and increased data security (since sensitive information is stored electronically).
All of these factors combine to make e-commerce an appealing option for businesses of all sizes.
What Is E-Commerce Management?
So what is Ecommerce Management? E-commerce management is the process of overseeing and organizing the sales and marketing of products or services via electronic channels, such as the internet.
This involves coordinating with suppliers, manufacturers, customers, and other stakeholders to ensure that all aspects of the e-commerce business run smoothly.
E-commerce management can be a complex and challenging task, as it requires a deep understanding of how online businesses operate.
Furthermore, e commerce managers must be able to effectively communicate and collaborate with others to make sure that all aspects of the business are running smoothly.
However, e-commerce management can also be a very rewarding experience, as it offers the opportunity to build and manage a successful online business.
Those who are successful in e-commerce management often have a strong passion for their work and are constantly striving to improve their skills.
Key Traits Of E-Commerce Managers
Now that you know what is ecommerce management, let’s have a look at the key traits managers must possess to excel in e-commerce management.
1. Go For Solutions, Not Features
E commerce managers are responsible for the overall operation of an online store.
This includes managing inventory, processing orders, coordinating shipping, and providing customer service.
To be successful, e commerce managers must be able to add value and solve problems, not just add features.
Improve Customer Experience
An effective e-commerce manager will always be looking for ways to improve the customer experience through CRM Software and increase sales.
This means constantly evaluating the site and making changes as needed. It also means being proactive in solving problems that arise.
- For example, if there are issues with the checkout process, it is the e-commerce manager's responsibility to find a solution that works for both the customer and the business.
Adding value means more than just adding new features to the site. It also means ensuring that existing features are working properly and that customers can find what they need on the site quickly and easily.
E-commerce managers need to have a good understanding of both technology and marketing to be successful.
In short, e-commerce managers should always be looking for ways to add value and solutions, not just features.
By doing so, they will be able to improve the overall operation of their online store and provide a better experience for their customers.
2. Ask For Customers' Feedback
As a manager, it's important to solicit feedback from your customers regularly.
This feedback can be used to improve the overall customer experience, as well as identify areas of your business that may need improvement.
There are a few different ways you can go about collecting feedback from your customers.
- Simply Ask Them
One way is to simply ask them for their thoughts and opinions on their recent purchase or experience with your company.
- Send Out Surveys Or Questionnaires
Another way is to send out surveys or questionnaires that customers can fill out at their leisure.
Whichever method you choose, make sure to follow up with customers who leave feedback, whether it's positive or negative.
Thank them for their input and let them know that you're working to improve the customer experience.
By showing that you value customer feedback, you'll encourage more people to speak up in the future.
3. Value Customers’ Voice
Being a manager in one of the e commerce companies in Pakistan, it's important to make your customers feel heard.
This means creating a customer service strategy that puts them first and responds to their needs.
It can be difficult to keep up with customer inquiries and feedback, but it's essential to create a system that works for your team and your customers.
- Create Multiple Channels To Reach You
One way to make sure your customers feel heard is to offer multiple channels for them to reach you.
This could include a phone line, email, social media, or even live chat on your website.
Make sure you are responsive to all of these channels and that you have the resources in place to handle each one effectively.
- Track Customer Feedback And Concerns
It's also important to create a system for tracking customer feedback and concerns. This way you can ensure that every issue is addressed promptly.
You may even want to consider setting up a customer advisory board or focus group to get direct feedback from your target audience.
By taking these steps, you can show your customers that you value their input and that you're committed to providing the best possible experience.
4. Maintain Social Media Presence
As a manager in one of the e commerce companies in Pakistan, it's important to be present on all social media channels where your customers are.
This allows you to build relationships with them and understand their needs.
Additionally, being active on social media allows you to provide customer service and address any issues they may have.
It can be a lot of work to manage all of your social media channels, but it's worth it to keep your customers happy. Make sure you're regularly posting content that is relevant and engaging and responding to any questions or concerns that come up.
By doing so, you'll create a strong connection with your customers and foster loyalty.
Become A Reseller With Markaz
Markaz is a social commerce app that brings together wholesalers and resellers on one platform.
How To Become A Reseller?
To become a reseller on Markaz,
- Download the app and sign up to become a reseller.
- Select the products you want to resell from the wholesale listed products on the app.
- Set a markup on the selected products to determine the profits you want to make.
- This would lead to the generation of a purchasing link that you can share in your social circles and on different social media platforms to promote your products.
From listing the products on the app to delivering them to the customers' doorsteps and sending the cash back to the resellers, Markaz takes care of it all.
Why Choose Markaz?
Markaz is one of the fastest-growing communities in the country with 100 thousand plus app downloads.
We cover 90% of cities with the assistance of our partners Sywft and Leopard.
We have over 10,000 products listed on the app from which the resellers can select the products they want to resell.
We empower our resellers, 50% of which are women, by enabling them to earn profits as high as 50%.
So what are you waiting for? Download the app today and start earning up to Rs. 45,000 from the comfort of your home.
Final Thoughts
E-commerce managers are responsible for the overall success of an online store.
So to be successful in their field, it is important to have the key traits that would enable them to utilize their maximum potential for the success of their business.
FAQS
- What are the 3 features of e-commerce?
Three main features of e-commerce are:
- Global Reach
- Interactivity
- Social Technology
- What is the role of an e-commerce manager?
The role of an e-commerce manager is to oversee all aspects of an online store, from website design and development to customer service and order fulfillment. They are responsible for ensuring that the store runs smoothly and effectively and that customers have a positive experience when shopping with us.
- What is the rule of 4 C’s in e-commerce?
The four C’s rules in e-commerce include Customer, Cost, Convenience, and Communication.
%202.svg){kind=small}
