We all know that emotions play a role in our decision-making process. When it comes to online selling, using emotional persuasion can be a powerful growth tool for online selling. 

In this blog post, we'll explore how to use emotional persuasion as a growth tool for online selling businesses. By the end of this post, you'll have all the tools you need to start using emotional persuasion to grow your online sales!

Understanding Emotions for Persuasion

To use emotional persuasion as a growth tool for online selling, you must first understand emotions and how they work. Emotions are mental and physiological reactions that occur in response to certain stimuli. 

They can be positive or negative and can influence our thoughts, behaviors, and decisions. 

When it comes to online selling, emotional persuasion can be a powerful tool to influence potential customers. 

By understanding how emotions work, you can learn how to trigger positive emotions in your prospects and encourage them to take action. 

Leveraging Emotions – 3 things to keep in mind!

There are a few key things to remember when it comes to leveraging emotions as a growth tool for online selling. 

• First, it's important to understand the difference between positive and negative emotions. 
• Second, you need to know how to identify emotions that are most likely to influence your prospects' buying decisions. 
• Third, you must be able to communicate with your prospects and trigger the desired emotions effectively. 

If you can master these three things, you can start using emotional persuasion to your advantage and see your online sales grow. 

Why emotions are the most important growth tool for online selling

Emotions are your company's greatest asset. They have been since the beginning of time and they always will be. In fact, your customers will go out of their way to buy products that make them feel good and avoid those that don't.

People don't buy from you because of what you do or what you sell — they buy from you because of how it makes them feel.

If you can tap into this emotional connection and create an emotional experience with your customers through your product or service then you will have a much easier time getting them to buy from you.

Providing a smooth and seamless customer experience is another tool to gain when it comes to online selling. A quality-related return or refund is guaranteed by Markaz. With this in mind, you can be sure your customers will be satisfied with their purchases at all times. Also, PLG tools can help you boost your online sales

Defining Emotional Persuasion

Rather than relying on information to make decisions, people rely on emotions. 

Emotional persuasion is a powerful tool that can be used to increase sales and drive growth. It's something that we've all tried to do in various forms throughout our lives, but it's also something that we rarely talk about as marketers.

Emotional persuasion is the act of making your customers feel something, whether that's happiness, sadness or anything in between. It's a way of connecting with them on a deeper level than just logic or reason. And when done correctly, it can be an incredibly effective marketing strategy.

• Persuasion in Marketing

The decision-making process is largely influenced by emotions rather than information. It only takes a few seconds for first impressions to form. An impression of a brand or product can be shaped by marketing emotion and can help that brand or product stand out in memory. 

The emotional response to marketing influences a person's intent and decision to purchase more than the content of an ad or marketing material. A key aspect of marketing persuasion is influencing people's attitudes and actions. 

Persuasion results in people buying without feeling like they are being sold to. To persuade people, you have to influence their attitude so that they feel it is their own decision. After making the purchase, they should feel like they made the right decision.

Emotional appeal in advertising encourages customers to buy products and services by provoking emotions rather than awakening rational thought. 

There's more to it than a technique. Big corporations are pushing this science as a way to understand consumers' inner worlds. 

A rational approach to advertising is nearly twice as effective as an emotional one, according to neurosciencemarketing.com.

3 Tips on How to Target Emotions

 Here are some tips to help you better target emotions:

1. Start with a clear goal in mind. 

You need to know what you want your audience to feel and why. What is the purpose of the content? Is it to inspire, encourage or educate? Once you know the answer, you can start looking for ways to trigger an emotional response in your audience.

2. Use storytelling techniques. 

Stories are powerful because they tap into an emotional connection with your audience. When you tell stories, you make people feel as if they're part of something bigger than themselves — that they're not alone in their struggles and that there's hope for a brighter future (or even just a happier ending). 

People don't care how much you know until they know how much you care about them, so be sure to weave real-life scenarios into your content when possible (i.e., "I remember when . . ." or "I see this happen all the time").

3. Use images that evoke emotion instead of just text-based ones (like quotes). 

Images are powerful because they convey meaning without words — we can interpret them faster than text-based messages and therefore react more quickly."

Do you have trouble selling to family and friends?

Let us show you how our social commerce platform makes it easy to sell in your circle through WhatsApp, Facebook, Instagram, and other platforms. It will take you no more than a few minutes to get started.

Markaz App makes logistics and shipping simple and effortless. You can concentrate on using emotional persuasion marketing techniques while we take care of all the logistics.

How to Apply Emotional Persuasion in Advertising

You may be familiar with this concept from the movie The Secret, which focuses on the law of attraction. The idea behind emotional persuasion is that if you can tap into someone’s emotions and make them feel something good (like love or happiness), they will be more likely to do what you want them to do because they want more of those feelings.

The same concept applies to online selling — if you can make your prospects feel something good about buying from you, they will be more likely to buy from you. And there are several ways to use emotional persuasion as a growth tool for your eCommerce business:

1. Initiate a Reciprocal Incentive by Offering Something

One of the top persuasion tactics is reciprocity. Our gratitude is heightened when we receive something from someone, whether a gift or a compliment. Because we are grateful, we are motivated to reciprocate and give back to them. A perfect example of reciprocity in action.

We see it implemented constantly in marketing as well. Often, a brand offers first-time visitors a special discount to encourage them to make a purchase. The site may offer a discount to those who register, encouraging shoppers to register instead of paying as a guest.  

A number of SaaS companies offer free trials of their products under the reciprocity principle. For example, companies like SEMrush offer free demos to enterprise clients. Customer value should come from whatever you are offering. However, the value shouldn't be too great to risk a loss.

Providing a gift could lead to some conversions from your customers. People may even rave about you on social media and recommend you to their friends. Positive brand sentiment is what you're getting in return here, and that's essential to growth.

2. Create a Sense of Urgency by Showing Scarcity 

Most e-commerce stores display a scarcity principle when showing the number of items left in stock. If an item is running low in stock, shoppers feel compelled to make the purchase immediately instead of waiting. A certain amount of urgency goes along with it.

We tend to value rare items more since we perceive them to be valuable. In contrast, we tend to lose interest in something everyone else can access. As humans, we crave exclusivity. This is the essence of the scarcity principle.

In marketing, you can provide your customers with something exclusive that they can't get from other brands. Your customers should feel they achieved something that very few people could. It should feel like they're part of a group that's exclusive.

3. Get The Authority Figures Vouch for You 

When someone like Neil Patel provides you with marketing advice, you will listen and follow it. When people in their field of expertise are seen as authority figures, we trust their advice. This is because a decision based on advice from an authority figure has a lower chance of going wrong.

We feel confident in their advice because they have repeatedly proven their expertise. Authority plays a role in influencer marketing as well. The word ‘influencer’ are people who have established their expertise in a particular field, whether it's food, beauty, fashion, fitness, or technology.

To gain the trust of your target audience, you should work with industry experts and influencers. As a result of this increase in trust, sales are more likely to be generated.

A human-centric approach is the best way to go about emotional persuasion marketing. Which is what Markaz aims for. The platform is built for resellers. Educating materials, marketing tools, and a community of fellow sellers will give you everything you need to start and grow your business. 

Why wait any longer? Become a member today!

Emotional Persuasion: How to Measure It?

Marketing efforts that generate emotional responses should be measured just like any other growth tool for online selling. Except you're measuring the emotion itself. A little manual analysis will help you determine how your audience responds to your advertisements (beyond a click-through, subscription, or purchase).

If you want to understand your audience's reaction, consider conducting a survey or allowing them to provide feedback during your campaign launch. By using an open-ended, qualitative approach, you will be able to get real-time feedback from your audience and know where you can improve. An audience focus group can also be used to analyze audience feedback manually.

Determining how your audience's emotions manifest in their actions is another emotional persuasion technique in marketing. 

Shares are typically fueled by happiness, tears by sadness, loyalty by fear, and virality by anger. If you evoke an emotional response through your marketing, some (or all) of these activities may spike in activity.

Think about how your social media followers respond to a video that promotes happiness, joy, and excitement. People sharing a video likely means it is putting a smile on someone's face. 

Alternatively, you may increase e-mail subscribers or social media followers by taking a fear-centred approach.

Top 3 Growth Tools to Boost Online Sales

1. Markaz 

One of the most successful and reliant growth tools for online selling. There are more than one million entrepreneurs in Pakistan who have limited access to effective online earning platforms, and Markaz aims to provide them with opportunities to earn online. 

It's the best option for those looking to earn money online in Pakistan with zero initial investment.

You might wonder if a zero-investment platform really beats the competition. Quite simply, the answer is yes.

The Markaz App is a marketplace that saves you from the hassle of having to engage with the wholesalers, and vendors, sourcing products, and managing logistics and payments. 

5 Step Process to start selling with Markaz App:

All you need to do is follow the 5 simple steps:

1. Download the Markaz App

2. Sign up as a Reseller

3. Choose the products and mark-up

4. Generate a Purchase Link

5. Start selling in your circle through your social media without investing money

From optimizing emotional persuasion marketing and selling tactics to selecting and categorizing products for promotion. It’s not just the best social commerce platform but an excellent resource for learning more about the industry.

2. Canva: Design Solution

Emotional persuasion is about using the right words, images and colours to get people to do what you want them to do 

Canva is a great way to create persuasive, high-quality images for your product or service. It’s also a great platform for using emotional persuasion as a growth tool for online selling.

The best part about this software is that you don't need any design skills to create stunning graphics for your web store, social media, flyers, business cards, and other marketing or sales visuals.

Canva has a variety of pre-made templates that make it easy to create infographics, videos, and illustrations with minimal effort.

In addition to the free version, there is a paid version which costs £10.99 monthly and offers 8000+ templates.

Here are four ways Canva can help you grow your business:

1) Use Canva to create visuals that inspire trust, confidence and credibility with your audience.

2) Use Canva to create social media images that make people feel good about themselves and their lives. This can increase engagement with your posts, leading to more traffic and brand awareness for your business.

3) Create marketing materials using Canva that are designed specifically for the channel they will be shared on (i.e., Instagram or Pinterest). This helps ensure that your message resonates with your target audience across all platforms.

4) Use Canva to create graphics that show off your personality as an entrepreneur (e.g., business cards or email signatures), which can make people feel closer to you as a person rather than just another brand offering them something for sale

3. Moz Keyword Explorer Tool

To tap into the right emotions of the audience, it’s important to know the search intent. 

You need a tool that helps in researching the user intent and enables you in creating your content for the target audience.

Moz Keyword Explorer is one of the best tools to use when researching user intent (what people are searching for). It provides data on search volume, trends and how competitive each keyword is. 

It also analyzes how many people click on ads for each keyword and how much those clicks cost. All of this helps you determine whether or not that keyword would be worth targeting based on its profitability and popularity among users.

Furthermore, you can identify potential keywords from competitor sites, track keyword rankings on your site, and fix any SEO issues you find.

Moz offers a free 30-day trial before you commit to a $99 monthly Pro subscription. It's a bit more expensive, but you get a lot for your money. 

As part of this service, you will have access to Moz Campaigns; Moz Research Tools, including the Keyword Explorer, Link Explorer, Fresh Web Explorer, and On-Page Grader; and a Q&A forum with active Moz staff and industry experts.

Here’s how you can use Moz to grow your online sales:

1. Research your niche using Keyword Explorer

2. Identify the top emotional keywords in your niche*

3. Create content or optimize existing content around these emotional keywords*

4. Use this information to create an effective PPC and SEO strategy*

Interested in learning how to make money online in Pakistan without investment? Read here. 

4 Essential Factors to Consider when deciding

Before making a purchase, we've listed some essential factors to consider.

1. User Interface:

Simple and easy-to-use interfaces are essential in the best e-commerce platforms. As a result, your team won't have to spend much time training to become proficient with the tool. Conversely, a complex interface can lead to confusion, complexities, and time wastage. 

2. Scalability:

Keeping an optimistic attitude will help your e-commerce store grow over time. You should choose software that can easily accommodate your growing needs and requirements.  

3. Price:

This is another crucial aspect that every leader needs to consider when considering a growth tool for online selling. Most online businesses are at an early stage of their venture, and the overall costs can't be overlooked. 

Choosing an app or tool that doesn't burn a hole in your pocket and falls within your budget is the best way to succeed with e-commerce.

4. Support:

Anything can go wrong at any time and with any tool. If this happens to you, you will want to get assistance as soon as possible to prevent your online business from suffering. 

It is important to choose a vendor that provides 24x7 support and can be contacted via phone, email, or live chat. 

Read up more on why Markaz is one of the best online shopping apps in Pakistan! 

Bottom Line

Emotional persuasion marketing is a surefire way to attract, resonate with and engage your audience. It's like having a secret weapon you didn't know you had.

Knowing your audience and knowing which emotions will resonate best will allow you to effectively incorporate emotion into your marketing. The more you align your emotional marketing efforts with your overall marketing goals, the more effective they will be.

To truly harness the power of the Markaz app, start by making an emotional persuasion marketing strategy and see how the power of emotion can drive online sales!