WhatsApp business features that can help you expand your audience

With an increase in globalization and a subsequent increase in digitization, many businesses have taken the online route to expand their audience.

Whatsapp is a platform that is increasingly becoming a source of business promotion for many individuals. The credit for it can surely go to Whatsapp business features. These features can be efficiently used to expand your audience. 

Are you looking for ways to promote your brand and expand your audience through Whatsapp business features? In this article, you will find all you need to know about Whatsapp business features and more. 

What Is Whatsapp Business?

WhatsApp Business is a free-to-download app that was built with the small business owner in mind. WhatsApp Business enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help grow your business. 

If you already have a personal WhatsApp account, you can use the same phone number for your WhatsApp Business account.

Easy Management

The app makes it easy to manage your customers and conversations. You can create customer lists and send messages to them individually or in groups. 

Automated Messages

You can also set up automated messages so you can quickly respond to commonly asked questions. If you need to step away from your desk, you can set up an away message so your customers know when to expect a response.

Availability

WhatsApp Business is available for free on Android as well as on iPhone. So if you're ready to take your business communications to the next level, download WhatsApp Business today.

How To Create A Whatsapp Business Account

So the question here is how to create Whatsapp business account. To create a WhatsApp Business account, you'll first need to download the app from the Google Play Store or the App Store. 

Once you've downloaded and installed the app, open it up and create an account using your business phone number. This is how to create Whatsapp business account. 

Once your account is created, you'll be able to fill out your profile with information about your business, such as your business name, address, website, and description. You can also add a profile picture or logo to help customers identify your business.

Whatsapp Business Vs Whatsapp

Now that you know what Whatsapp business is, let’s have a look at Whatsapp Business vs Whatsapp. 

Key Differences - Whatsapp Business Vs Whatsapp

WhatsApp Business and WhatsApp are two separate messaging apps designed for different purposes. WhatsApp is a consumer app meant for personal use, while WhatsApp Business is an app designed for small businesses to communicate with their customers.

There are several key differences when it comes to Whatsapp vs Whatsapp business. 

1. Verified Account

When it comes to Whatsapp Business vs Whatsapp, WhatsApp Business allows businesses to have a verified account with a profile photo and description. This helps customers know they are communicating with the right business. 

2. Customer Groups

Moreover, businesses can create groups to easily communicate with multiple people at once.

3. Automated Messages

Businesses can access powerful tools like automated messages and quick replies to help them save time when responding to customers.

4. Linked To Facebook

In addition, WhatsApp Business allows businesses to link their WhatsApp account to their Facebook Page so that customers can message the business directly from Facebook.

Top Whatsapp Business Features To Expand Your Audience

Now that you know what Whatsapp vs Whatsapp Business is, let's give you a walk of all the Whatsapp business features that will help you expand your audience.

1. Business Profile

With WhatsApp Business, you can have a business profile with your company’s name, logo, and contact information that customers can use to easily reach out to you.

How To Create A Business Profile

• To create a business profile on WhatsApp Business, open the app and tap on the "More" option in the bottom right corner. 

• Next, tap on "Settings" and then "Business settings." On the Business settings screen, you will be able to enable or disable features such as automatic message replies, away messages, and greeting messages. 

• You can also specify your business address, website, and email address so that your customers can easily get in touch with you.

Creating a business profile on WhatsApp Business is a great way to improve communication with your customers and grow your business. With just a few taps, you can enable features that will make it easy for your customers to reach you and get the information they need.

2. Quick Responses

WhatsApp Business is a great way to connect with customers quickly and easily. With WhatsApp Business, you can send messages to customers directly from your phone, and they can respond back just as quickly. 

This makes it a great tool for businesses that need to be able to respond quickly to customer inquiries.

3. Automated Messages

WhatsApp Business allows businesses to easily connect with their customers by sending automated messages. Automated messages are a great way to stay in touch with your customers and keep them updated on your latest products and services. 

You can also use automated messages to send reminders, special offers, and other important information.

How To Send Automated Messages

• To send automated messages on WhatsApp Business, you first need to create a list of contacts to whom you want to send the message. 

• Then, compose your message and select the Send Automatically option. You can also schedule when you want the message to be sent. 

• Once you've scheduled your message, it will be automatically sent to your contacts at the specified time.

4. Catalogs And Collections

WhatsApp Business offers a suite of features to help businesses stay connected with their customers. One of these features is the ability to create and manage catalogs and collections.

Catalog Management

Catalog management is a great way to keep track of your inventory and offer customers a way to browse and purchase your products directly from WhatsApp. 

Collections

Collections are perfect for organizing your catalog into groups, making it easy for customers to find what they're looking for.

How Can Customers Access Them?

Both catalogs and collections can be accessed by customers through the "Catalog" tab in WhatsApp Business. 

Here, they can browse all of your products, or filter by collection to narrow down their choices. If they see something they like, they can tap on it to get more information or even make a purchase right from WhatsApp.

With catalog and collection management, WhatsApp Business makes it easy to sell directly to your customers through the app. 

So if you're looking for a new way to reach out to your customer base, consider using this powerful tool to create a catalog or collection today.

5. Customer Groups

WhatsApp Business enables businesses to easily interact with their customers using the popular messaging app. WhatsApp Business can be used to create customer groups, which is a great way to keep your customers updated on your latest products and services. 

How To Create Customer Groups

Creating a customer group on WhatsApp Business is easy and only takes a few minutes. Here's how:

• Open WhatsApp Business and tap on the "Groups" tab.
• Tap on the "Create new group" option.
• Enter the name of your customer group and add the members that you want to include in the group.
• Once you've added all the members, tap on the "Create" button.
• Your customer group will now be created and you can start chatting with your customers!

You can then promote your products and services on the group as well as let your customers know what you are up to.

Markaz App - Promote Your Products With Whatsapp Business

Markaz app is a social commerce platform that brings together wholesalers and resellers. If you are looking to make some extra money with zero initial investment, then the Markaz app is the way to go.

To become a reseller with Markaz, all you need to do is follow a few simple steps.

• Download the app and sign up to become a reseller.

• From the wholesale listed products, select the products you want to resell.

• Set a markup on the products which would determine the profits you would generate.

• Once the markup has been set, it would lead to the generation of a purchasing link.

• To promote your products, you can share the purchasing link in your social circles and on different social media platforms such as Whatsapp business, Facebook, and Instagram. 

From listing the wholesale products on the app to delivering them to the customers' doorsteps and sending the profits back to the resellers, Markaz takes care of it all. 

Final Thoughts

WhatsApp Business has been a popular messaging platform for businesses since it launched in 2018. The app allows businesses to communicate with customers and prospects in a variety of ways, including one-to-one messages, group messages, and broadcasts.

Overall, WhatsApp Business is a great way for businesses to stay in touch with their customers and prospects. The app is easy to use and has a variety of features that can be helpful for businesses. However, there are a few things to keep in mind when using the app.

If you are planning to start an online business, download the Markaz app today and start earning up to Rs. 45,000 from the comfort of your home.