The online payment ecosystem is huge, and it can be intimidating for a new small business owner. When looking for the finest online payment system for a small business, you'll likely come across some familiar names, such as Payoneer, and a few unfamiliar ones.
You can considerably expand your customer base and maintain a smooth customer experience by enabling online payment systems in Pakistan via apps for the products or services you offer.
What was once a minor issue has now become a major problem. In other words, how your small business handled payments used to be straightforward. It was either cash, a check, a credit card, or a debit card.
However, as the digital age has ushered in greater flexibility and options for clients, the entire payment process has grown significantly cumbersome for businesses, particularly small business ones.
If you're a business owner, you're probably aware that traditional credit card processing companies now provide many eCommerce and online payment options.
To make matters even more complicated, that list has grown recently as the variety of mobile payment choices has increased, including proprietary processing devices, smart cards, and no-touch terminals.
We've put together a straightforward guide to online payment systems for small businesses, breaking down the basics and giving you all the information you'll need to get started.
Online Payments for Small Businesses: A Step-by-Step Guide
There are various possibilities for businesses who want to take online payments from their customers. Businesses should assess their online payment choices to determine which technique is most effective for them and their customers. Here are a few basic steps to take before opting for online payment solutions for small businesses:
1. Assess Your Business
What is the size of your company?
One possibility for a large company is to develop its own internal payment processing system. As a technological problem, this will require a strong IT infrastructure. In the beginning, you may be better off using a third-party payment processor than your own.
Fortunately, there is a large and expanding market for online payment systems. Choosing the right payment platform for your business can be a daunting task.
What do you have to offer?
Depending on the product, a particular payment method is perhaps the most appropriate one to choose. Paying using a credit card is usually sufficient. Make use of mobile payment solutions if your product is a little bit of an impulsive purchase.
2. Identify Your Clients
How do they pay?
Online purchasing is becoming more and more popular, and the majority of people are already familiar with using electronic payments in some capacity. However, offering more payment options might allow you to appeal to a broader demographic. Does it matter whether you're able to contact people without credit cards? You can do this by using digital payment alternatives like online cheque payments.
Do you have a continuous stream of clients coming to you?
They don't like having to enter their credit card information every time they make a transaction. Always have your stored card payments on hand.
3. Plan Your Scalability
For online payments, there isn't a single solution that works for everyone.
What is the scalability of your business?
An off-the-shelf flat-rate option may work if you want to keep it modest. Their pricing structure is straightforward, and they don't charge a lot to get started. Every time you make a payment, you typically pay a fixed amount. However, if you intend to expand, these expenses will quickly mount. As your business increases, tailor-made solutions will provide a better rate.
For those who are contemplating starting small and making the switch later. However, how simple will it be to achieve this goal? As it stands, it's difficult to grow. Is there anything else you need to worry about?
4. Select A Payment Service Provider
You've already got a good idea of what to search for. You'll want a service provider who can develop with you.
One thing is for certain: issues will occur. Clients may claim that they are unable to make their payments as a result of the current economic climate. Clients may complain that they have been charged for items they did not purchase. It's inevitable that customers would ask for their money back. Having your provider at your side is essential when things go wrong.
And a competent service provider is proactive in anticipating your needs. So, they can help you avoid making the same mistakes that they have.
5. Putting Everything Together
Consult with your payment provider for assistance with the design of your payment gateway. In most cases, you'll be able to use pre-made code on your checkout page. In addition, they'll give you detailed instructions on how to use it on your own site, so you don't have to. As a result, you can avoid becoming bogged down in the weeds of specifics.
Types of Online Payment System in Pakistan for Small Businesses
Website Credit Card Payments
You can use an online payment gateway to accept online credit card payments by adding a simple payment form to your business website. Businesses can easily accomplish this by outsourcing payment processing to an online payment service provider, who will host the payment form, monitor secure payment processing, and securely keep the payment information of returning customers with their permission.
Direct-Transfer echeck Payments
By accepting eCheck payments, businesses may make it simple for their customers to make payments straight from their bank accounts. It is possible for customers to use eChecks instead of traditional paper checks by entering their bank account information directly into an online form and sending it directly to your bank. The fees associated with eCheck payments are often lower than the fees associated with credit card payments.
Accept Mobile Payments
Accepting mobile payments can be an excellent solution for businesses operating outside of an office setting who wish to accept payments on-site, such as construction companies and landscaping companies. Businesses must purchase a mobile card reader in order to accept mobile payments.
Mobile card readers connect to your phone via bluetooth or plug into your phone and function with a mobile app to process credit and debit payments from anywhere using your smartphone.
Click-To-Pay Email Billing
Cloud-based accounting solutions allow your customers to pay their invoices by simply clicking on a link in an email. Faster payment means more money in your bank account, which is good for both your business and your clients' wallets.
Offer Automatic Bill Pay
If you take credit and debit card payments online, you can provide your customers the option of setting up automatic payments. Clients can set up recurrent monthly or weekly payments so that the money is delivered automatically, on a recurring basis, through automatic bill payment services. As a result, customers save time and money by sending payments directly to your bank account.
There are still some small businesses considering accepting digital payments despite the obvious advantages. In terms of disadvantages, fees and data management are two of the most significant.
A third-party platform is required to send the money, and these platforms can charge you a percentage of your revenue in processing costs.
For self-hosted payment gateways, you will be responsible for protecting your customers' data and how you protect their bank accounts. One solution is to use hosted payment gateways or payment service providers.
Regardless of the limitations, allowing your customers to pay via digital means speeds up the entire transaction process. As a business owner, you can easily locate an online payment system in Pakistan that meets your needs and works within your budget, as well as provides the level of protection you desire for your clients.
How can I create an online payment system?
Obtain an SSL certificate and set up a hosting environment. Create a payment form/payment page and test it. If you want to accept credit and debit cards, as well as Direct Debit for your customers, look for a payment processor that can handle it all.
Can I create my own payment gateway?
It is possible to tailor your own payment gateway to meet your business's specific demands and specifications. Offer products for payment gateways – Your payment gateway can be offered and sold to other merchants, ISOs, and Agents as a product.
How much does it cost to setup a payment gateway?
Building a payment gateway is not cheap. Between $200K and $250K is our rough estimate for developing a payment gateway MVP. This, of course, depends on the features you want to include in your gateway.